Sun.Aug 07, 2022

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Skincare Copywriter for Hire

Susan Greene

You’ve spent many months working on your skincare business. You researched ingredients (only the best will do!), painstakingly created the formulas, and put your heart into developing the brand and image for your skincare products. And now you’re ready for sales to come pouring in. But they’re not – at least not yet. You can have the best skincare product on the market, but if people don’t know it exists, you won’t see sales.

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Incorporation Vs. Corporation

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While the two terms are often used interchangeably, there is a big difference between incorporation and corporation. Incorporation is the legal process of forming a new company, while a corporation is an actual business entity. So, before you incorporate your business, it’s important to understand the difference between the two. The Top-Rated Online Incorporation Services to Register Your Business.

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Flesch Reading Ease: What a Readability Test Means for SEO

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Depending on who you talk to, readability tests are either essential for SEO or near-completely meaningless. Which is it? I was curious, so I did some research. Here's what I've found. What are Readability Tests? Readability tests essentially analyze the language used in a piece of writing. They explore elements like the number of words in a sentence, the complexity of those words and the word length, the structure of the sentence, and so on.

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Compare the Best Free SEO Tools

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Want to jump straight to the answer? The best free SEO tool for most people is WooRank or CanIRank. An SEO strategy is an integral part of running an online business. If you want to improve your rank in search, find the best keywords for content, or receive detailed reports to measure up against competitors, an SEO tool can help you do these tasks easily.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.