Sun.Dec 11, 2022

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Getting Started with Behavioral Email Marketing

Neil Patel

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.

Marketing 131
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20+ Anastrophe Examples That Aren’t Complete Nonsense 

Smart Blogger

Anastrophe examples help us to understand a literary device that sounds puzzling. Look at this quote from Yoda, a character from the Star Wars movies, “when you look at the dark side, careful you must be”: Most people pause after reading this — because it’s not regular syntax. Yoda cleverly uses anastrophe to highlight the wisdom he dispenses throughout his teachings.

Utilities 102
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How To Use Content Pillars In Your Social Media Marketing

Jasper

Looking to create content pillars for your social media strategy? We share the entire process with you as well as examples from popular brands.

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5 Win-Win Tips to Negotiate Freelance Rates

Freelance Writing Jobs

Whether you’re a copywriter, a scriptwriter, or even a one-man explainer video service , all freelancers have one challenge in common: setting a reasonable rate. Figuring out freelance rates takes forethought. . Set it way too low, then the income you get doesn’t even justify the blood, sweat, and tears you’ve spent on projects. Meanwhile, putting a ridiculously high price is a quick way to turn off your potential clients.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Is vs Was: What’s the Difference?

ProWritingAid

“Is” and “was” are both conjugations of the auxiliary verb “to be.” Learn more about the differences between is vs was, and how to use them in your writing.

Writing 52
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The Ultimate Guide to Writing Engaging Long-Form Content

Jasper

Long-form content is perfect for educating readers and establishing your position as an industry expert. Here’s how you can get started.