October, 2023

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How to Write What People Actually Want to Read: A 4-Step Process

Enchanting Marketing

Oh man, Heather thinks. Writing is just so hard. She wishes she could write as if she were chatting with a friend. But here she is. At her desk. Alone. Staring at her badly written words. Heather rereads her favorite quote by Kurt Vonnegut, stuck to her monitor on a yellow Post-it note: Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.

Writing 277
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How To Write Faster: 25 Proven Ways To Become a Fast Writer

Blogging Wizard

Writers push themselves to their limits whenever deadlines are just around the corner. With the right mindset and preparation, you can teach yourself how to write faster. We have 25.

Writer 262
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Use personal, emotional experiences to separate your writing from anything created by AI.

Nick Ursborne

There are various ways to insert emotion and emotional intelligence into your work. But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. On other words, weave yourself or someone else into the narrative. Put human experience into the frame. From description to storytelling. I can give you a detailed description of how to change an inner tube if you get a puncture while out cycling.

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How to Get in the Right Headspace to Write

Enchanting Marketing

Writing can be tough, right? I’ve been there, too. I used to think of writing as a struggle. I’d wrestle to get my thoughts on paper. I’d fight with my inner critic. I’d beat myself up. Come on! Get that first draft done! Don’t be a sissy!!! But that has changed. Shall I explain? How to get in the right headspace I realized how much my approach to writing has changed when I read Anna Fleming’s book Time on Rock.

Writing 161
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Earn Six Figures as a Writer With This One Weird Trick

Jane Friedman

Photo by Porapak Apichodilok Today’s guest post is by Allison K Williams ( @guerillamemoir ). Join her for the three-part class Build Your Developmental Editing Business , beginning on Wednesday, November 1. “I went with a small press, but I didn’t need my book to pay the bills.” “It was a nice rejection, but ‘great voice’ isn’t gonna pay the bills.

Writer 116
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This is How I Write a Winning Pitch Email for Websites (2024 Guide)

Elna Cain

Over on my Youtube channel, I posted a couple of videos on different websites that pay you to write. The websites I showed were paying two hundred dollars to three hundred dollars and upwards of five hundred dollars to guest post. For a brand new freelance writer, these websites can be the big break to make this dream a reality. If you want to be able to work from home as a freelance writer, then a way to get started is to snag paid guest posting websites.

Website 224

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11 Best WordPress Affiliate Plugins (2023 Comparison)

Blogging Wizard

Are you looking for the best WordPress affiliate plugin to suit your needs? Affiliate marketing on WordPress can mean a couple different things: business owners who want to start their.

Marketing 236
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Forget everything you learned about writing at school.

Nick Ursborne

Back as a child, you were probably an amazing writer. All those wonderful stories swirling around in your head. Maybe you wrote some of them down. All that imagination… the adventures… the excitement. And who was the hero of these stories? You, of course! Your energy, bravery and wisdom were at the center of everything you wrote. You were at the center of your universe!

Writing 211
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The 10 Best and 10 Worst Ways to End an Email

Grammarly

You wrote a great email. It has a solid opening line , clear email message , and closes with a call to action that’s sure to convert. Before you click “Send,” there’s just one last thing to do: Write a great email sign-off. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is an email sign-off? An email sign-off is the final section of an email.

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How to Become a LinkedIn Top Voice or Community Top Voice

Buffer

Many social media platforms are rethinking the way they reward their top creators.  A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. But with Meta’s new verification subscription and X Premium , getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is).

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How To Write Headlines That Hook: 8 Questions To Ask

Content Marketing Institute

Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.

Writing 124
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New Release Spotlight: Kaitlin B. Curtice

Rachelle Gardner

Happy release day to author Kaitlin Curtice! I’m excited about this beautiful children’s book. WINTER’S GIFTS is available now and is perfect for Native American Heritage Month & the holiday season. Kaitlin’s book is about our spiritual connection to nature and is the first in a series celebrating the seasons. It’s gorgeously illustrated by Gloria Félix.

Post 130
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The Complete Guide for Corporate Blogging in 2023

Quick Sprout

Content marketing has been a tried-and-true digital marketing practice of businesses large and small for over a decade. And although … The Complete Guide for Corporate Blogging in 2023 Read More » The post The Complete Guide for Corporate Blogging in 2023 appeared first on.

Blog 123
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8 Handpicked Competitor Analysis Tools (With Use Cases)

Ahrefs

These eight tools will allow you to do things like: And more! Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more.

Keywords 121
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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All In One SEO vs Yoast SEO: Which Is Better in 2023

ThemeIsle

Most WordPress users have a search engine optimization (SEO) plugin that they use for keyword optimization, improving readability, and other essential tasks. Using these plugins can make your life a lot easier, but you might struggle to decide between popular options like All In One SEO vs Yoast SEO. To help you make a decision, we've put together this comprehensive comparison guide.

SEO 121
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How to Edit Writing in 3 Steps

Grammarly

Good, clear writing—whether it’s for an email, a résumé, a term paper, or a creative project—is not just writing. As tempting as it can be to consider the job of writing something finished as soon as you’ve done the hard work of getting your words down on the page, one of the best skills you can develop as a writer is the ability to edit your own work, from rewriting sections of a first draft to giving a final polish to your document.

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Your Home Wi-Fi Network Can Be Hacked — Unless You Follow These Four Steps

Freelance Union

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: [link] If you work from home, you might think that you’re safe in terms of cybersecurity. But hackers believe otherwise.

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Content Marketing Checklists To Maximize Reach (By Platform)

CopyBlogger

Assuming you are already creating valuable content, making a few basic optimizations can help it earn significantly more traffic and. Continue Reading The post Content Marketing Checklists To Maximize Reach (By Platform) appeared first on Copyblogger.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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22 Key Elements of a High-Quality Website

Quick Sprout

In today’s crowded online marketplace, there’s no love lost for low-quality websites. Too often, site managers overlook mistakes that send … 22 Key Elements of a High-Quality Website Read More » The post 22 Key Elements of a High-Quality Website appeared first on.

Website 116
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Inbound Marketing: What It Is, How It Works, & How Ahrefs Does It

Ahrefs

Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs.

IT 121
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The SEO Framework vs Yoast SEO: Which Is Better in 2023?

ThemeIsle

Comparing The SEO Framework vs Yoast SEO may seem like a challenge. That's because these are two of the most popular search engine optimization (SEO) plugins for WordPress. But, if you're still on the fence about which SEO plugin to use, this article will help you make an informed decision. The post The SEO Framework vs Yoast SEO: Which Is Better in 2023?

SEO 114
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What Is an Asyndeton? Definition and Examples

Grammarly

You may be unfamiliar with the term asyndeton , but you’ve likely heard or read hundreds of them. An asyndeton is a rhetorical and literary device in which conjunctions between words or clauses are omitted. Countless authors, speechwriters, and playwrights have used asyndetons for centuries. We’ll explain how you can use them in your writing and how to pronounce the word, as well as provide famous examples of asyndetons in literature.

Ads 120
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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3 Questions To Help You Evolve Your Content and Marketing [CMWorld Recap]

Content Marketing Institute

The big Content Marketing World takeaway: You don’t need radical change to evolve your content marketing program (even in the age of AI). But you do need to make decisions that help you understand your mission better, find surprises in the familiar, and take a scientific approach to change. Ask these questions to get started.

Marketing 112
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The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory

Copyhackers

Where do unshipped marketing assets go when they die? We imagine a place called Marketing Purgatory. It’s a gloomy world where unused ads, landing pages and email campaigns mope around, waiting for the day they’ll finally launch. Sadly, it’s a day that will never come. Some of these assets were killed by zealous CEOs. Others […] The post The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory appeared first on Copywriting for startups and marketers.

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14 Content Marketing Examples With Strategy Breakdowns

CopyBlogger

There were a lot of changes in content marketing over the past year, and the companies winning the content game. Continue Reading The post 14 Content Marketing Examples With Strategy Breakdowns appeared first on Copyblogger.

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Free SEO Audit Template for 2023

Ahrefs

Use our free SEO audit template to find SEO issues that need fixing. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go wrong with a website.

SEO 119
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Which Attributes Describe a Good Landing Page Experience?

ThemeIsle

Landing pages can help you collect leads and drive ecommerce conversions. However, if you've never made one before, you might be wondering which attributes describe a good landing page experience. In this article, we'll go over exactly what they are so you can make sure to include them on your own landing pages. The post Which Attributes Describe a Good Landing Page Experience?

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What’s the Difference Between “Based Off” vs. “Based On”?

Grammarly

Is it based o n a true story or based off of a true story? You’ve probably heard people use both and may have seen them used interchangeably at the beginning of movies inspired by real-life events. So is it based on or based off? Based on is the correct choice between the two in writing , though the phrase based off of could also be used in conversation and informal communication.

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How To Build a Content-Driven, Audience-Centric Content Strategy

Content Marketing Institute

What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.

Audience 111
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How To Write Emails: The Conversion Copywriter’s Approach

Copyhackers

Conversion copywriters follow a simple 3-step process to get the 'yes' in email campaigns: crafting a compelling subject line to capture attention, weaving a narrative that resonates with the reader's needs or desires in the body, and ending with a clear, irresistible call-to-action that nudges them towards a favorable response. The post How To Write Emails: The Conversion Copywriter’s Approach appeared first on Copywriting for startups and marketers.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha