February, 2023

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The 4 Elements of Building Your Brand as a Freelance Copywriter.

Nick Ursborne

Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline. Not so. The final expression of your brand, in words and images, comes right at the end of the process of brand creation. Why? Because, as a freelancer, your brand is YOU. You can’t create your business without putting yourself front and center.

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New Freelance Writers Are Struggling Financially (30% Are Earning Less Than $10/hr in The First Year)

Elna Cain

This is shocking! I discovered that the true answer to how much new freelance writers make remains low – $10/hour. Writers are struggling financially, and I think I know why. And even though the report was done a few years ago, I suspect the low rate remains today. It’s not as easy as saying it’s because of AI taking over or that, collectively, businesses just don’t want to pay for writing.

Freelance 209
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Do These 3 Types of Wordiness Sneak Into Your Writing?

Enchanting Marketing

I bet you know someone. Someone who rambles on so much you can’t follow their story. Worse, you lose the will to listen. Of course, you are a different communicator. You focus on your listener or reader. You try to be clear and concise. But could it be that a dash of wordiness sneaks into your writing? It’s easily done. Shall I explain? Let me tell you a quick story first … It was 2011.

Writing 280
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8 Inspiring Lifestyle Blog Examples For 2023

Blogging Wizard

Need a few lifestyle blog examples to view as inspiration for your own blog? Lifestyle blogs are one of the web’s most popular and competitive blogging niches, so it helps.

Blog 244
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Evolution of the Search Landscape and Future Search Trends

Neil Patel

Search is like the front door to your website. As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook. I bet you don’t remember what it was like before.

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6 Influencer Marketing Metrics To Watch and 5 Tools To Help

Content Marketing Institute

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.

Marketing 133

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The Business Skill I Wish I Could Grant to All Writers

Jane Friedman

Photo by Sora Shimazaki Is it querying? No. Networking? No. Marketing? No. Of course such skills are terrific assets, but if I could wave a magic wand, I’d grant all writers the skill of negotiation. By and large, writers don’t even consider trying to negotiate; they just accept the terms/contract/pay that is initially offered. This is partly a quirk of an industry where writers regularly get stepped on and asked to work for free in exchange for exposure.

Writer 133
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Improve Your Google Ranking with Search Intent & Optimization

Contently

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.

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Content Marketing Goals: How Many & Which Ones

Ahrefs

First, it mistakes goals for outcomes of content marketing. Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality.

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Google Releases a New Link Best Practices Guide

Neil Patel

Link building is something that you must focus on if you want your site to rank high. Whether it’s obtaining them naturally by creating amazing content, or by doing manual outreach, more links typically means higher rankings. We did an experiment with 200 websites to figure out the types of links Google prefers. If you haven’t read it, you should check it out as some of the results are fascinating.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Is Twitter Still a Thing for Content Marketers in 2023?

Content Marketing Institute

Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree.

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15+ Best Work From Home Jobs to Bring in the Big Bucks

Smart Blogger

The best work from home jobs today provide well-paying and legitimate work options for remote employees. It’s frustrating to waste time in traffic. Plus, daycare costs cut into your paycheck. Fortunately, as shown during the COVID lockdowns, we have the technology to work as digital nomads. And while some companies demand that employees return to the office, other companies embrace the benefits of remote work.

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How Authors Can Build Relationships with Independent Bookstores

Jane Friedman

Photo by Ksenia Chernaya This article first appeared in my paid newsletter, The Hot Sheet. It touches on issues of literary citizenship, which is the focus of my upcoming class on March 1. If you want your book to be carried by independent bookstores, the most important thing to remember is that every store is different; you need to carefully research each store before you make an approach.

Copy 126
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Choosing a Niche for Your Online Business: 3 Creative Models

CopyBlogger

If you want your marketing to work, you have to first get specific when choosing a niche for your online. Continue Reading The post Choosing a Niche for Your Online Business: 3 Creative Models appeared first on Copyblogger.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Write Like a Champion: 4 Performance Frameworks Stolen From Elite Athletes

Animalz

Content marketing never ends. As long as your company wants to grow revenue, earn market share, and build relationships, there will always be posts to write, launches to prepare for, ebooks to edit, pages to audit… It can start to feel like you’re on a treadmill. And the problem with being on an infinite treadmill is that, at some point, you’re going to get so tired that you will fall off.

Writing 122
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How To Transfer A Domain Name in 7 Simple Steps

Quick Sprout

Transfer your domain easily by signing up with GoDaddy and centralize all your domains in one place. Right now, you can transfer a domain for as low as $9.99 and get free registration for a year. Get started today. There are many reasons you might want to transfer a domain. Maybe your web hosting plan has gone up, or you don’t like the support your host is giving.

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Enterprise Content Marketers Share Challenges, Opportunities [New Research]

Content Marketing Institute

What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.

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Passive Voice: When to Avoid It and When to Use It

Grammarly

The passive voice is often maligned by teachers and professors as a bad writing habit. Or, to put that in the active voice: Teachers and professors across the English-speaking world malign the passive voice as a bad writing habit. What is the passive voice? In general, the active voice makes your writing stronger, more direct, and, you guessed it, more active.

IT 120
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Become A Copy Editor (Even As A Beginner)

Make a Living Writing

Looking to get into the writing and editing industry, but not sure if you should become a copy editor? Well, if you love editing and have a sharp eye for details, you might love this option as a career or even as a side hustle. As a copy editor, you’ll be in charge of editing writing before it becomes published, making sure it’s polished, and making sure it meets the editorial guidelines of the publication, which is what makes it different from proofreading.

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Why You Should Consider an LLC the Right Choice for Your Freelance Business

Freelance Union

As a freelancer, you may have considered starting your own business to take your career to the next level. One of the most important decisions you'll make is choosing the right legal structure. A Limited Liability Company (LLC) is a popular option, and for good reason. If you're operating your freelance business as a sole proprietor — you'll know you are if you receive payments under your SSN — you're the only one in the spotlight when things go wrong.

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How to Improve Your Blogging Focus: 5 Distractions to Release

Blogging From Paradise

Blogging distractions pull you away from a successful blogging career. As a rule of thumb, bloggers distract themselves into failure.

Blog 137
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Virtual Meetings Best Practices Starter Guide: Learn the Basics

Quick Sprout

For better or worse, it’s safe to say that virtual meetings have a special place in all of our hearts. Think about it: Where would we all end up if we never had to ask, “can you hear me okay?” again? Virtual meetings increase employees’ productivity, boost efficiency, and bring new meaning to collaboration. And virtual call software tools like Zoom and Microsoft Teams have empowered companies to do business on a global scale.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience

Content Marketing Institute

A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers.

Writer 121
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When to Use “Who” vs. “Whom”

Grammarly

Whom is used to refer to the object of a verb or preposition. When in doubt, try this simple trick: If you can replace the word with he or she , use who. If you can replace it with him or her , use whom. Who should be used to refer to the subject of a sentence. Whom should be used to refer to the object of a verb or preposition. Who or whom ?

Food 120
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7 Essential Steps to Build a Personal Brand Business

CopyBlogger

If you want to learn how to build a personal brand business, you’re probably also aware that automation and AI. Continue Reading The post 7 Essential Steps to Build a Personal Brand Business appeared first on Copyblogger.

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How to Minimize Hurt Feelings When Writing Your Memoir

Jane Friedman

Photo by cottonbro studio Today’s post is by Allison K Williams ( @GuerillaMemoir ). Join her on Feb. 27 for the online class Writing Memoir Without Fear. You want to share your truth. You also want to avoid hurting parents, children, exes—or being further hurt by them. How can memoirists handle the paradox? The more broadly your story spreads, the more people your words help … and the more likely it is that your book will be seen by someone who is hurt by what you wrote.

Writing 117
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How to Use AI Writing Tools and Become a Better, Faster, Higher-Earning Writer — Part 2

AWAI

AI can be a very helpful, high-level writing assistant. Here is a deeper dive into how writers can use AI effectively, along with real examples. For content and copywriters, AI tools can handle several key tasks, banish writer’s block, and save a lot of time and effort.

Writer 116
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eFax vs. HelloFax

Quick Sprout

Many people believe that faxing is an outdated technology, and they’re right–to an extent. The use of traditional fax machines and paper documents is on the decline, but it isn’t leaving without a replacement. There are plenty of reasons to use digital faxing, including fewer costs and an easier way to send documents. When it comes to selecting a service for digital faxing, two options come up frequently: eFax and HelloFax. eFax and HelloFax Compared to the Best eFax and HelloF

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Get Common First If You Want To Develop a Great Content Strategy [Rose-Colored Glasses]

Content Marketing Institute

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work.

Content 117
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WordPress Contact Form Essentials: Recommended Plugins, Best Practices & Examples to Inspire You

Neal Schaffer

Websites are all about giving information to visitors. But it’s crucial to create two-way communication. And contact forms are one of those few instruments for making it possible. Contact forms can boost user engagement if designed right. They are also helpful for building a smooth and effective workflow of tracking and processing inquiries from clients.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha