Content Marketing Institute
NOVEMBER 30, 2023
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
Nick Ursborne
NOVEMBER 30, 2023
Companies find it hard to resist the math of using AI to write at least some of their copy and content. There are huge productivity benefits and costs savings when you compare AI-generated work with the same tasks written by human writers. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”.
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Ahrefs
NOVEMBER 30, 2023
There are many ways to do this; some take longer than others. In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over again.
Neal Schaffer
NOVEMBER 30, 2023
Blogging platforms are a must-have in this day and age, given that companies need to share their message online to connect with their audiences. Blogging might also provide SEO perks, allowing you to increase web exposure and boost your lead-generation efforts. In this article, I’ll mention some of the most popular solutions you can find […] 15 Best Blogging Platforms to Consider in 2024 appeared first on NealSchaffer.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Ahrefs
NOVEMBER 28, 2023
I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. A personal brand is how people perceive you and what you’re known for.
Enchanting Marketing
NOVEMBER 28, 2023
What is beauty? The Irish poet John O’Donohue said : “Beauty is that in the presence of which we feel more alive.” I like that. I can feel the presence of beauty when sun rays peek through the trees. I can hear the beauty in the raw voice of 71-year old Johnny Cash singing We’ll meet again. I can witness beauty in an unexpected gesture of kindness.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Nick Ursborne
NOVEMBER 25, 2023
Back in 1995 I published my first website. Those were the early days of the web as a place for business. That year there were just 16 million people online. It wasn’t until 1998 that the number of people using the web hit 100 million. From zero to 100 million in a little over 3 years. That rapid rate of change was deeply disruptive to traditional, bricks-and-mortar businesses.
Melanie Saxton
NOVEMBER 30, 2023
My ghostwriting project services and white-label collaborations involve non-disclosure agreements. They remain highly confidential, and I remain anonymous (thus, the “ghost” in “ghostwriter.” You’ll see positive book editing feedback from dozens and dozens of authors on my Testimonials page , and you might wonder about feedback for ghostwriting projects.
Freelance Union
NOVEMBER 30, 2023
If you own a freelancer business, you need to be aware of the new reporting requirements effective Jan. 1, 2024 under the Corporate Transparency Act (CTA). This rule applies to you if you have a corporation, S-Corp, LLC or any other entity created by paperwork filed with a Secretary of State office. This is a business filing that is not related to tax filings in any way.
Buffer
NOVEMBER 28, 2023
Can you run a social media account only using AI? I recently took some time off work and thought I’d use the opportunity to answer this question. See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Ahrefs
DECEMBER 1, 2023
Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes.
Melanie Saxton
NOVEMBER 29, 2023
It was a great honor to serve as a military memoir editor for Bill Mercer. This renowned sportscaster and inductee into the Texas Radio Hall of Fame had an astounding career in broadcast media. He was also inducted into the University of North Texas Athletic Department Hall of Fame, the Texas Baseball Ex-Pro’s Baseball Hall of Fame, the Texas Intercollegiate Press Association Hall of Fame, and the University of Texas-Dallas Athletic Department Hall of Honor.
Jane Friedman
NOVEMBER 28, 2023
Photo by Nareeta Martin on Unsplash Today’s post is by Brevity blog editor Heidi Croot. I’ve been sleeping with Jane Eyre , lately—courtesy of The Sleepy Bookshelf, a podcast designed to help me snooze. Except it’s been keeping me awake. I’ve loved this classic since childhood, every reread captivating me as if for the first time. But it soon became clear that I was sharing my bed not so much with Jane, as with Charlotte Brontë herself.
Animalz
NOVEMBER 28, 2023
Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Your first experiences with ChatGPT are likely similar to mine: excitement, wonder, and fear, quickly followed by disappointment — and some relief — about its hallucinations.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ahrefs
NOVEMBER 30, 2023
85.19% of all blog traffic comes from organic search. (Animalz) On average, engagement starts to drop after 7 minutes of reading. (Medium) People rarely read online — a pattern that hasn’t changed since 1997.
Grammarly
NOVEMBER 29, 2023
Did you know that a big share of email recipients decide whether or not to open an email based on the subject line alone? If you want recipients to read your email, you’ve got to get it opened first. For work-related emails, you’ll need to write a professional subject line—but how do you know what email subject line will be successful? In this guide, we’ll answer that question and tell you more, including tips for writing a professional email subject line, examples of professional email subject
Make a Living Writing
NOVEMBER 27, 2023
Disclosure: Some of the links to writer websites below are affiliate links, which means at no extra cost to you, we may earn a commission if you click through and make a purchase. Have you been wondering how to create a standout freelance writer website that would impress clients and get you hired? You know you need one. Without a site, it’s like you’re invisible.
Brafton
NOVEMBER 27, 2023
Today we celebrate SEO’s coming of age with a refined rendition of our classic hit, “Why content for SEO?” SEO and content go hand in hand, but where and how did it all start, and where is it at now?
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Ahrefs
NOVEMBER 28, 2023
Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you rank for topics that people are searching for, you can get consistent search traffic.
AIIP
NOVEMBER 28, 2023
Two AIIP members share their insights and experiences from attending AIIP’s annual conference/symposium. Our next symposium is April 18-21, 2024, in St. Louis, MO. Virtual attendance options are available. Conference registration opens December 1st. By Margaret Harrison So, you may ask, why attend the AIIP 2024 Symposium in St. Louis, April 18-21? I started my business during COVID.… Read More » The post AIIP Symposium 2024: A Pivotal Moment for Your Business Growth appeared first on AIIP C
Freelance Union
NOVEMBER 30, 2023
This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from MetroPlusHealth. Cold weather doesn't have to put a freeze on your outdoor exercise program. If you're careful, you can still work out when the weather turns chilly. Wear the right clothing Clothing is critical. Although a double-thick cotton sweatshirt may seem like a good choice, it doesn't insulate nearly as well as synthetic fabrics like lightweight polyes
Grammarly
NOVEMBER 30, 2023
You may think citing sources for research papers is confusing. because it absolutely is! It’s one thing to memorize the precise format for your sources’ information, but it’s another thing to know the precise formats required by APA, MLA, and Chicago style guides. Because different styles have different citation formats, we thought showing you some citation examples in research papers would help you learn to tell the difference.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Content Marketing Institute
NOVEMBER 28, 2023
All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content.
The Creative Penn
NOVEMBER 27, 2023
How might subscriptions help expand your author business ecosystem? What are some tips on encouraging readers to buy direct? Why is the future looking positive for authors in the creator economy? Michael Evans gives his thoughts. In the intro, marketing for multi-genre authors [ Self Publishing Advice ]; Same as Ever: Timeless lessons on risk, opportunity, and living a good life by Morgan Housel ; Year of the Locust by Terry Hayes , and what we can learn from both of these books.
Jane Friedman
NOVEMBER 29, 2023
Photo by cottonbro studio Today’s post is by Tzivia Gover , author of Dreaming on the Page. Journals, like dreams, are the unsung heroes of the literary world. Countless works have been inspired by both and represent great repositories of raw material for books, poems, movies, plays, songs, and more. Each of my published books was birthed from the pages of my notebooks and is peppered with snippets of dreams and morsels of dream wisdom.
Grammarly
DECEMBER 1, 2023
If you’re familiar with prose , you’ve probably heard it defined as “not poetry.” In truth, its definition is more expansive. There are many types of prose; for example, prose fiction is writing that contains elements like character, setting, and theme. More broadly, prose is any writing that adheres to standard sentence and grammatical structure. In other words, prose is writing that lacks the hallmarks of poetry and song.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Smart Blogger
NOVEMBER 30, 2023
Ever wondered how to grow a YouTube channel? Or how to create world-class video content people can’t help but binge? Ed from Film Booth (and Creator Booth ) is one of the world’s top YouTubers. He’s the go-to person that everyone goes to if they’re serious about growing their YouTube channel. And in this video, Ed’s giving us a deep dive into his process.
Make a Living Writing
NOVEMBER 28, 2023
What’s the secret to creating a freelance writing website that get’s noticed? You know…an ideal client lands on your writer website. And you’ve got all the right stuff there to get that person to call, email, or connect to talk about freelance work. As a freelance writer, a great site can: Generate freelance writing leads Grow your network Show off your portfolio Help you stand out as the writer in your niche …while you sleep.
Quick Sprout
NOVEMBER 25, 2023
CPaaS, short for Communication Platform as a Service (CPaaS), is a cloud-based platform that enables developers to integrate real-time communication … CPaaS: The Complete Beginner’s Guide Read More » The post CPaaS: The Complete Beginner’s Guide appeared first on.
Grammarly
NOVEMBER 27, 2023
The predicate nominative is a confusing topic in English, even for lifelong speakers. So what is a predicate nominative? Below we explain everything you need to know about what they are and how to use them and give plenty of predicate nominative examples. We’ll also discuss the difference between the predicate nominative and the predicate adjective.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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