Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

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Neil Patel

MAY 30, 2018

When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture.

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ThemeIsle

MAY 14, 2018

Looking for some free blog sites to help you start sharing your writing with the world? Whether you just want to share updates with your family and friends or you want to start a blog and build a broader audience, we’ve put together ten great sites where you can start a blog for free. We’ll. The post 10 Best Free Blogging Sites to Build Your Blog for Free in 2023: Tested, Compared and Reviewed appeared first on ThemeIsle Blog.

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ProBlogger

MAY 15, 2018

Do you wish more readers would comment on your blog posts? Some bloggers think commenting is dead. And while that’s not the whole picture , there may be some truth in it. When I started blogging back in 2008, Twitter and Facebook were only just taking off. And if readers wanted to respond to a post, they’d normally leave a comment on the blog itself, rather than tweet or comment on a Facebook thread.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Moz

DECEMBER 11, 2018

Posted by MiriamEllis. 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report.but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surpr

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Website Medical Keywords Agency 91

Neil Patel

DECEMBER 4, 2018

What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts.

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Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ?

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Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content.

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Content Marketing Institute

APRIL 17, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

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Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? A good tool that saves you hours of time (and money). OK, maybe that’s just me. I absolutely love online tools that help automate tedious tasks. A good tool gives an amazing ROI while simultaneously improving the output of your work. In this article, I share seven of my favorite content marketing and SEO tools.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Content Marketing Institute

MARCH 12, 2018

Ann Handley says writing isn’t hard, middle school is hard. While I agree middle school is hard, I think writing is challenging. As it’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.”. Do we need to bleed when we write? When you reframe writing as a practice, you can sit in the discomfort of knowing it’s never going to be completely easy.

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Writing Persuasion Writer Content Marketing 111

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? Is it great for business too?”. The simple answer is high-quality content serves both audience and business. “It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso.

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Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. We’ve all seen (and sometimes created) it. Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up).

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Content Marketing Institute

APRIL 24, 2018

You’re at the bottom of the mountain you’ve been told to climb to the top. You look up at the summit and it seems so far away. You’re not sure how you’re going to get there. A clearly defined path isn’t visible to guide you in the right direction. The whole situation is a bit scary and overwhelming. But others before you have climbed this mountain. They’ve made it to the summit.

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Content Editorial Team Engineering Content Creation 111

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Content Marketing Institute

JANUARY 12, 2018

In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed. If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

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Content Marketing Institute

SEPTEMBER 14, 2018

Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend.

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Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. That’s why we’re bringing back this post from last year with some updated examples. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. But, when CMI launched its e-book that answers common content marketing questions , it learned many readers are just getting started.

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Content Marketing Institute

FEBRUARY 21, 2018

It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy.

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Creative Director Marketing Editorial Team Social Media 111

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Content Marketing Institute

JANUARY 8, 2018

Creativity. We all want it. Unfortunately, we tend to give up on it over time. When we’re just starting our careers, we’re excited. We’re going to take the world by storm. We approach our boss every morning with a new, brilliant idea. Getting a “yes” on something truly different seems like just a matter of statistics: The more we swing, the greater the chance we’ll get a hit.

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Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. “Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. “Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”.

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Storytelling Script Content Creator Content Marketing 110

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Here’s the formula to strategically evolve your brand communication: 1.

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Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Sure, you can A/B test every element of each email all month, but taking that time means you’ll probably start losing leads. Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails.

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Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Content Marketing Institute

JUNE 1, 2018

What’s your story? It’s a common question when you’re first getting to know someone. It begs for details about your past, your career, your family, your hobbies. You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. in creating great customer experiences.”. Those degrees don’t exist, of course. But that’s OK.

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Storytelling Collaboration Education Entertainment 109

Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it.

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Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert’s expert build and manage communities? Essential social mindset. I asked Christin for tips on how to think like a community builder. Here are her recommendations in her own words. Master the art of banter.

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Social Media Management Media Editorial Team 110

Content Marketing Institute

MARCH 16, 2018

Have you heard Google’s thunderous bellow? It’s shouting: “Hey marketers! Yeah, you guys, the ones producing all the content. SEO is still really important.” Here are four recent instances of this: 1. Google drastically improved Search Console. Free software (formerly known as Webmaster Tools), Search Console is designed to help users understand and improve their websites.

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Marketing Government Agency SEO 109

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Content Marketing Institute

APRIL 27, 2018

When I first signed up for Instagram, I had no clue how to use it. I just created an account and let it sit there for more than a year. I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Within a few months, I learned how they did it – and how I could replicate the strategy for my clients.

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Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. To make that pitch to your brand’s executives, read on and grab some stats to support your case. Plus, explore a way video can become a revenue stream for your business.

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Content Marketing Institute

JUNE 14, 2018

Ever had that sinking feeling? You hit the publish button and … Nothing. Tumbleweed. It doesn’t have to be that way. There are countless ways to get eyes on your content. However, Facebook is one of the most powerful. Best thing? Promoting your content on Facebook doesn’t have to break the bank. You can start from as little as $1 per day. How?

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Content Marketing Institute

MARCH 2, 2018

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). A Wikipedia entry offers two slightly different definitions in its first two sentences. This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago.

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Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment