Content Marketing Institute

FEBRUARY 2, 2018

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. Click To Tweet.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. Taking into account the testing of content and subject lines, cold lead generation can take months to execute. No one post can provide all relevant tools in the space. research Click To Tweet.

Content Marketing 97

Content Marketing Proofreader Marketing Editorial Team 97

Content Marketing Institute

APRIL 27, 2018

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. I’m going to explain, step by step, how you can gain leads and clients using Instagram, too. Optimize your Instagram bio for lead generation.

Landing Page 109

Landing Page Editorial Team Editorial Social Media 109

Content Marketing Institute

OCTOBER 24, 2018

While conversational marketing has always been primarily useful for lead generation and customer support, it can be used successfully for content distribution. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click To Tweet. Please share your thoughts.

Editorial Team 90

Editorial Team Content Editorial Communication 90

Content Marketing Institute

SEPTEMBER 17, 2018

OptinMonster does this by helping you build high-converting lead-generation forms. For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 101

Content Creator Audience Script Content 101

Content Marketing Institute

JANUARY 30, 2019

Content marketing offers great lead-generation opportunities. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Use Alter to personalize in-content CTAs and learn from engagement metrics.

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Editorial Editorial Team Collaboration Social Media 92