Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. Michele got the ball rolling by sharing lessons learned from earlier experiments and insights from key statistics with Joe and Robert, of course, but also with our editorial, website, marketing, sales, SEO, and social teams.

Publisher 96

Publisher Publishing Publishing Editorial 96

Content Powered

JULY 22, 2022

Forbes is a massive authority website. According to Moz , it's number 44 in terms of Domain Authority, which means it's one of the top 50 websites in the world in terms of SEO power behind it. Forbes has an Ahrefs rank of 106 at the time of writing, meaning it's close to being one of the top 100 most visited websites on the internet.

Publisher 52

Publisher Publishing Publishing Post 52

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? Maybe they want to check out your website content. Pitch to a website that has clearly stated submission guidelines, but ignore said guidelines. Keep it simple.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Neil Patel

OCTOBER 13, 2020

Use outsourcing as a tool to drive sales and revenue. Select Applications & Websites. Critical parts of your company, like sales or hiring, are often the least fun parts of an entrepreneur’s job. Website Design and Maintenance. In the same way, outsourcing isn’t a method to do more nonessential tasks. can all review.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 50,000: Launch an audience research and partial website redesign project. Some of that money would go toward video.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. Settle for low-hanging fruit and you might fall asleep while waiting for a rare visitor to make his or her way to your website. Let’s dive in. Engagement.

Content Marketing 110

Content Marketing Website SEO Healthcare 110

Content Marketing Institute

APRIL 26, 2018

What to try: Invest in other teams’ success. For both Capital Ideas and Redshift, some of the best friends come from the sales team. In fact, the Capital Group’s sales force was once its content distribution strategy. Capital Group’s sales force was part of its distribution strategy. They delivered the #content.

Brand 98

Brand Contractor Editorial Content 98

Content Marketing Institute

OCTOBER 8, 2018

Even if you use the YouTube embed code on your website you’ll still run into issues. Prompt increase in warm traffic to a key area of your website. Increase the quality of leads passed to sales. Options include YouTube, your website, and social media. You post the different versions on your sales page.

Marketing 109

Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

OCTOBER 25, 2017

We switched and targeted people who had been to our landing page by installing a Facebook pixel on our website and targeting them through the custom audience feature in Facebook advertising. Install a @Facebook pixel on your website & target audience through custom audience feature. KarolaKarlson Click To Tweet.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

OCTOBER 8, 2017

GrowthHackers had How GrowandConvert Got 10k Hyper-Targeted Visitors in 3 Weeks, How Slack Generates 100,000,000 Website Visitors, and How Grammarly Quietly Grew its Way to 6.9 Explore the company’s sales funnel. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Creator 101

Content Creator Audience Script Content 101

Content Marketing Institute

DECEMBER 29, 2017

Hint: Sales outreach following a content download likely isn’t an audience benefit unless the person asked to be contacted.). Sales outreach following a #content download likely isn’t an audience benefit, says @KimMoutsos. HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster.

Content Marketing 99

Content Marketing Marketing Editorial Content 99

Content Marketing Institute

JUNE 6, 2018

Avery tested the websites of companies represented in the Intelligent Content Conference audience. Plug in your site, a favorite industry website, your competitors’ sites, or all of the above. The percentage of visitors clicking through from BMW.com to a national sales company has soared from 8% to 30%,” reports Avery.

Landing Page 97

Landing Page Editorial Team Recruitment Editorial 97

Content Marketing Institute

APRIL 12, 2018

To find out what your audience wants to know, conduct a poll on your website. The team then creates articles accordingly. For example, to entice Capital Group sales employees to participate , Will and Fred’s team created challenges: Who can get to a hundred subscribers first? marciarjohnston Click To Tweet.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

JANUARY 25, 2018

.” For example, the first web inventory Laura did was for a website with tens of thousands of pages. At first, she didn’t want to do it; her team had put all that content there and knew what it was. In retrospect, Laura was glad that the client had asked for a thorough inventory of the website. URL (if applicable).

Content 104

Content Editorial Editorial Team Social Media 104

Content Marketing Institute

OCTOBER 26, 2017

The kind of system he’s talking about is the process that supports what your marketing and sales teams want to accomplish. When people opted in to a certain level, the marketing team put their data in Pardot , which initiated automation programs. As Vishal says: Find an automation program that matches with your sales platform.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Are they the same thing?

Editorial 111

Editorial Government Content Editorial Team 111

Moz

DECEMBER 13, 2020

In any business marketing strategy, we’re really interested in one thing: sales. If you only focus on that final sale, you’re missing out on all those extra steps that drive your customer to buy. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: Marketers cannot focus on the final sale.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Content Marketing Institute

JANUARY 29, 2018

Additionally, she posts it in HARO (a regularly distributed email and website where content creators can seek sources for their articles that’s distributed to thousands of PR-type professionals), bringing in new readers and subscribers. Curate #content ideas from your customer support team says @njellering. Click To Tweet.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

NOVEMBER 6, 2017

HANDPICKED RELATED CONTENT: 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic. Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. explains: Our best way to create a high link profile for our websites is simply by creating great, unique content.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

AUGUST 6, 2018

LinkedIn Sales Navigator. We’ve started using the LinkedIn Sales Navigator to reach out to decision-makers at companies that could be ideal clients. I can use an automatic DM feature to A/B test some of my most popular articles, which drives traffic to my website and gets me leads.”. Johnathan Dane, f ounder, KlientBoost.

Social Media 111

Social Media Media Marketing Storytelling 111