Content Marketing Institute

JULY 24, 2018

(Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.). From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Sponsor an event and buy a plane ticket. 50,000 or $100,000: Sponsor events.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

DECEMBER 19, 2018

In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

Content Marketing 86

Content Marketing Government Marketing Food 86

Content Marketing Institute

SEPTEMBER 10, 2018

HANDPICKED RELATED CONTENT: Every Event Should Be Time for Social Media. Determine the people whose presentations resonated the most and start following them on social and reading their updates on a regular basis. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content 88

Content Editorial Team Banking Editorial 88

Content Marketing Institute

NOVEMBER 12, 2017

In the past year, The Washington Post has published more than 850 stories created by its in-house automated storytelling technology called Heliograf – although, more realistically, it may be better named in-house reporting technology because it churns out news articles and social media posts. Cost of content creation.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Smart Blogger

NOVEMBER 15, 2022

Maybe they want to find you on social media so they can follow you. Follow Leads on Social Media. Most articles that tout social media as a good place to find leads will point you to Facebook Groups. Quora is a social media platform where users can post questions and get answers from other users.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

Promotion, the fourth category of the AI framework, relates to AI for social media. Paul describes it as managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and management of digital paid media. Those results spell real money.

Marketing 105

Marketing Content Agency Content Marketing 105

Content Marketing Institute

MAY 28, 2018

Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user. Predictive tool: IBM Watson Analytics for Social Media. What is modeling?

Social Media 103

Social Media Media Editorial Team Editorial 103

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. 50 of the Best Social Media Tools Selected by Top Marketers. Social media and audience-building. How much does it cost?

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

MARCH 27, 2018

Explore Twitter , YouTube, Instagram, LinkedIn, and other social sites by hand. Recruit from conferences, networking events, and your customer base. You can reach out through social media , but that is less likely to get a response. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial.

Recruitment 105

Recruitment Marketing Brand Awareness Editorial Team 105

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

Brand 98

Brand Contractor Editorial Content 98

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Are they the same thing? Click To Tweet.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

APRIL 12, 2018

Capital Ideas gave the company a thought-leadership platform as well as fuel for the company’s paid, earned, and owned media initiatives. Today, Fred shares, Capital Ideas provides 60% of the content the company uses across social media, native advertising , and paid content distribution. at the bottom of this pyramid.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

JANUARY 22, 2018

For example, instead of creating a webinar about social media marketing, Search Engine Land created a webinar on providing customer service through social media. This angle is relevant to its audience given that it educates on the broader topics of SEO, search engine marketing, and social media.

Script 222

Script Content Editorial Team Social Media 222

Content Marketing Institute

NOVEMBER 1, 2018

Social media analytics. Sixty-one percent of B2B content marketers increased their use of social media over the last year, CMI research found. It only makes sense that marketers want to know what’s working on social channels. HANDPICKED RELATED CONTENT: 50 of the Best Social Media Tools Selected by Top Marketers.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JANUARY 16, 2018

Autodesk’s Dusty DiMercurio sees an impending rise in augmented reality content at live events; and Chief Content Officer’s Clare McDermott is all but ready to bow down to the AI overlords and embrace a more automated future. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

MAY 24, 2018

Unbounce does this every year with Marketing Optimization Week , and it’s a great event. If you tell me you’re going to write a big roundup blog post featuring my content, I might be willing to share it on social media. Social media posts. What everyone stands to gain. 4-7 in Cleveland, Ohio.

Content 103

Content Editorial Team Promotion Social Media 103

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. What she doesn’t like about it. Facebook group. CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 29, 2018

You add your human editorial perspective while integrating your 360-degree brand. It: Fills your editorial calendar with quality content from a variety of voices. While it looks like content curation, content aggregation lacks unique editorial input and commentary. HINT: You should incorporate editorial decision-making too.)

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

AUGUST 6, 2018

It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”.

Social Media 111

Social Media Media Marketing Storytelling 111

ProBlogger

APRIL 27, 2016

If you aim to contact a news portal, not a personal blog, then look for an email of its Editor in Chief or editorial team. Social networks. Don’t forget about those sharing your content on social media: monitor users who retweet it and offer to share it at their blogs, too.

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

OCTOBER 29, 2018

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. The latter resulted from an advanced publishing queue and unforeseen events colliding in a very unfortunate way.

Content Marketing 74

Content Marketing Marketing Content Editorial 74