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People Round-Up, Mid-July 2023

Publishing Trends

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Lauren Moye is promoted to marketing coordinator, children’s books, reporting to Borana Greku.

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Write About Your Furry Friends: 18 Pet Publications That Want Your Stories

The Write Life

Payment: No monetary compensation, but author bio and links will promote you to their audience. They are looking for articles on responsible breeding, training, health, nutrition, grooming, lifestyle, travel, DIY projects, recipes, and opinion pieces. Payment: No monetary compensation. Do you have other favorites you’d add to the list?

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The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

Smart Blogger

It also requires 3-5 years of experience in social media, brand, or project management. Yet, online marketing refers to web-based promotional mediums exclusively — websites , landing pages , social media marketing , blog content , email marketing , and SEO. Others insist they differ.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

Each month we try to have a good editorial balance and have new content published for each buyer persona. We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Click To Tweet. Listening. Click To Tweet.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. I learned content distribution, syndication, and SEO very much by accident.

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Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

Before I joined the CMI editorial team in September, the same was true for me. If you read A Content Marketing Love Letter , you know that CMI founder and PNR co-host Joe Pulizzi is setting off for some well-earned family time in early 2018 and “non-marketing writing projects (and other shenanigans)” thereafter. Click To Tweet.

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How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups.

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