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5 Brands Share Their Content Marketing Process

Content Marketing Institute

Each month we try to have a good editorial balance and have new content published for each buyer persona. Each month @AdEspresso publishes new content for each buyer persona, says @MassimoCw. Before the content is published, we usually run a final SEO check to fine-tune the title, URL, and section titles. Click To Tweet.

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3 New Content Distribution Tech Trends to Embrace Now [Tools]

Content Marketing Institute

For example, Duda , an innovative website builder, allows publishers to easily enable PWAs on their sites. ” The device responds with an excerpt from the top news article and the publisher’s name. With this new feature, the publishing site gets double exposure. How to embrace the trend? image alternative tags).

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How to Find a Writer Who Won’t Kill Your Content

Content Marketing Institute

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. I’ve never regretted waiting until the next day to publish,” says Caroline Vella, freelance content writer and editor. “I These writers make content marketing run. It is work.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

They’d be a hybrid of live in-person and webinar. Do a hybrid of live in-person & webinar events to present on top topics, says @crestodina. Jason Schemmel , social media manager, Harper Collins Christian Publishing . 1,000: Lunch with all our editorial team members – internal subject-matter experts.

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How to Develop and Grow a Successful Podcast

Content Marketing Institute

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. At our recent master class in Washington, D.C.,

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How to Plan a Year’s Worth of Content With One Original Research Survey

Content Marketing Institute

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

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Falling Behind Your Competitors? Build a Content Brand

Content Marketing Institute

Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Here are some things the content team at Capital Group does: Conduct polls on Capital Ideas site. Hold webinars (attended by thousands of advisors) that give the company’s take on the investment landscape – and conduct polls there, too.

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