Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. At our recent master class in Washington, D.C.,

Editorial Team 97

Editorial Team Editorial Content Marketing Construction 97

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. Webinars and presentations. Step 10: Incorporate your ideas into your editorial calendar.

Editorial 80

Editorial Content Editorial Team Projects 80

Content Marketing Institute

NOVEMBER 1, 2018

Webinars/virtual events/conferencing tools. Content marketers love webinars (and find them especially effective in the middle stages of the funnel, according to new demand generation research from CMI ). HANDPICKED RELATED CONTENT: The No-Fail Formula for Creating Killer Webinar Content. cmicontent #research Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

SEPTEMBER 17, 2018

True to its claim of “turning every employee email into a marketing campaign,” Sigstr allows you to control the signature of your employees’ emails to include designed call-to-action banners promoting new articles, webinars, events, or even a simple schedule-a-demo CTA. productivity Click To Tweet. How much does it cost?

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

MAY 24, 2018

Live webinar series. A little more difficult logistically, a webinar series still lets you rely on the great work that you and others already produced. Find five to 10 brands or influencers with extraordinary content on your core topic and have them present it in a webinar. What we did. Start with brands you know.

Content 103

Content Editorial Team Promotion Social Media 103

Content Marketing Institute

DECEMBER 29, 2017

Paul and the team only gate content when registration enables Health Catalyst to provide something (other than the content piece) the audience would want. For example, a person registering for a webinar needs to receive reminders and sign-in instructions – entering an email address makes that possible. Click To Tweet.

Content Marketing 99

Content Marketing Marketing Editorial Content 99

Content Marketing Institute

SEPTEMBER 21, 2018

Guest spots on webinars with other influencers. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Producing great quality content can lead to: Spots in coveted link roundups on top-tier websites. Speaking opportunities at conferences in your industry.

Promotion 106

Promotion Brand Awareness Editorial Team Content Creation 106

Content Marketing Institute

OCTOBER 8, 2017

My headings were the strategies I was exposed to (from SEO to content upgrade and a webinar campaign). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The best part of writing these articles is that they write themselves more often than not.

Content Creator 101

Content Creator Audience Script Content 101

Content Marketing Institute

JANUARY 25, 2018

Support more balanced editorial planning. A single customer may take a webinar , follow the company on social media, call the 800 number, and show up in a store. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Register today.

Content 105

Content Editorial Editorial Team Social Media 105

Content Marketing Institute

NOVEMBER 6, 2017

For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. I didn’t realize until we finished compiling the survey data that webinars are outliers in link building. Data/research.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

SEPTEMBER 7, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Videos (with you as the star). Branded how-to guides. Third-party media coverage or reviews. Research with firsthand data. SlideShare presentations. No one post can provide all relevant tools in the space.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

OCTOBER 20, 2017

For example, Dental Marketing Guy created this blog post featuring both video- and text-based content from a webinar he conducted. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Videos are extremely effective for your visual content on blogs.

Blog Post 111

Blog Post Post Content Blog 111