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People Round Up, Early April, 2024

Publishing Trends

PEOPLE Penguin Random House , Anna Paustenbach will join Avery Publishing as executive editor on April 1st. At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list.

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How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Content Marketing Institute

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

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27 Reasons Why Your Content Sucks

Content Marketing Institute

Not only has the topic been dealt with, but even the angle taken is too familiar … I don’t need to read what’s already been published 300 times. I don’t need to read what’s already been published 300 times, says @YounessBermime. It doesn’t entertain. Youness Bermime, content writer, writersdo.com. Now obsolete.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Don’t write “velcro.”

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What is a Content Marketing Specialist? How Do They Help Your Business?

Shorthand Content Marketing

He began publishing a yearly Almanack under the pseudonym Richard Saunders, named Poor Richards Almanack. They offered a mixture of seasonal weather forecasts, useful household hints, entertaining puzzles, and other amusements for the reader. Almanacks were a very popular type of book in the colonial American times.

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From Bland to Brand: 5 Best Content Marketing Case Studies in Financial Services

Contently

Visual storytelling is worth a thousand words: Use it to simplify complex information. So they published “How the World Retires,” an interactive report that profiled the retirement journeys of six couples around the globe. BlackRock Content topics in the finance world can feel pretty daunting to the general public.

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How to Write Headlines: a Step-by-Step Guide

Neil Patel

By playing around with your title after publishing a post, you may significantly increase the post’s conversion rate. If you accomplish that goal, the introduction, the subtitles, the bullet points, and the storytelling will take care of the rest and convert the reader into a customer. Why Should You Care About Headlines?

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