Content Marketing Institute

OCTOBER 11, 2018

Using advances like natural language processing (NLP), chatbots are increasingly able to interpret the meaning and intent of a search query using signals that go beyond the basic inclusion of keywords and phrases. Call-and-answer storytelling. HANDPICKED RELATED CONTENT: How to Unite Brand Storytelling and Marketing Tech.

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Content Marketing Marketing Storytelling Content 100

Content Marketing Institute

SEPTEMBER 26, 2018

When I am asked by companies, I show them the website I worked on regarding content marketing and then search on Google for the keywords they rank for to show the value of content marketing. What are the editorial and commercial benefits of creating interactive content? It will power the future of storytelling. Click To Tweet.

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Content Marketing Institute

JANUARY 15, 2018

Regurgitation of basic information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. I rewrote this post about concussion-related light sensitivity, even though it was already ranking number one for several target keywords. Tweet this.

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Content Content Creator Content Marketing Social Media 111

Words Matter by Wix

FEBRUARY 1, 2021

Second, your writer’s voice provides that particular authenticity in storytelling every reader craves. Using keyword research tools (such Google Keyword Planner or Ahrefs ), you’ll be able to analyze how often the words and topics you found are actually searched for on Google, in your country. Goals help you write with purpose.

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Writer Social Media Education Copywriter 69

Content Marketing Institute

JULY 2, 2018

Today’s content writers often create destructive sentences through keyword stuffing and more concern over the sound of words than the feeling or information they convey. To follow Churchill’s inspired storytelling (without the inherent drama of an ongoing war), learn these three lessons: Allude to an ideal future. Make a stand.

Content 107

Content Entertainment Content Creator Storytelling 107

Contently

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof. Is your brand’s messaging and positioning woven into all communication?

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Neil Patel

MARCH 29, 2021

Be consistent: Creating good content is only part of the battle—if you want to improve your ranking, make sure to create content on a regular basis by creating an editorial calendar. Content Helps You Optimize for Keywords. percent of people think content is king because it helps optimize for keywords.

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Content Keywords Digital Marketing Social Media 145

Content Marketing Institute

MARCH 20, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. Conducting keyword research or using more sophisticated techniques like topic modeling at the start of your ideation process (if you don’t have this data on hand) can help you get a deeper understanding of the challenges your content should be helping readers solve.

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Content Creation Content Creator Editorial Content 110

Contently

MARCH 18, 2024

Visual storytelling is worth a thousand words: Use it to simplify complex information. We had to breathe new life into our content to make it more editorially driven and wired for social distribution,” David Gardner, SoFi’s director of content marketing, explained.

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Content Marketing Finance Brand Banking 52

Neil Patel

AUGUST 25, 2021

If you accomplish that goal, the introduction, the subtitles, the bullet points, and the storytelling will take care of the rest and convert the reader into a customer. Of course, thousands of people may be targeting the same keyword ( conversion rate optimization ), but your goal is to write a headline that no one else has.

Writing 145

Writing Copy Content Marketing Landing Page 145

Neil Patel

SEPTEMBER 10, 2020

An editorial calendar can be difficult to manage; your agency should be able to handle these details for you. A stable team of content creators: Good content marketing agencies have a list of reliable writers on their team, stable writers are skilled at writing, grammar, logical consistency, and storytelling.

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Buffer

JULY 27, 2017

Here are the various ways we come up with blog post ideas: Keywords:  Ranking for keywords around social media marketing, such as “ social media analytics ”, has gradually become a top focus for us. We tend to research keyword opportunities and then come up with ideas around them. Has this been written before?

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Editorial Social Media Blog Blogging 52

Shorthand Content Marketing

MAY 8, 2022

Whatever the specific title, the ideal content marketing specialist needs a combination of writing, storytelling and strategizing skills in order to create and manage marketing projects that resonate with a target audience. Content Marketer and Content Marketing Expert . Content Marketing Consultant .

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Content Hacker

MARCH 2, 2023

Research Relevant Keywords and Topics 4. It involves a comprehensive plan of action that includes researching relevant keywords, identifying target audiences, developing engaging content, and measuring results. Additionally, use storytelling techniques such as analogies or metaphors when appropriate.

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Content Marketing Marketing Content Creation Content 87

The Hoth

MARCH 14, 2023

With a little optimization & keyword research, your pieces of content will improve your visibility on search engines and social media, which is what you want. Besides using infographics to display statistics, you can also use them for visual storytelling, which can have a powerful effect on your audience.

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Content Creation Content Social Media Content Creator 98

Moz

JULY 15, 2019

Ross Simmonds— Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing. Ross Simmonds was up next, and he dug into how you might be creating content wrong if you’re building it strictly around keyword research. The truth is, most of us are still link building like it’s 1948 with “planned editorial” content.

Editorial 47

Editorial SEO Retail Storytelling 47

Neil Patel

OCTOBER 5, 2021

They are qualities that will help your content marketer uncover different angles, content gaps , and storytelling ideas that will make your content stand out. Tracking engagement metrics to adjust your strategy and editorial calendar accordingly. Maintaining an up-to-date editorial calendar. How did they do it?

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Content Marketing Marketing Storytelling Content 129

Neil Patel

JUNE 22, 2021

Each of those advanced guides has a separate landing page, optimized for the applicable keywords. Copyblogger has dozens of landing pages, each aimed at a keyword that the target audience is passionate about. The first step is to perform keyword research to discover what your ideal customers are looking for.

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Content Marketing Marketing Content Landing Page 145

CoSchedule

FEBRUARY 27, 2023

How to Emulate Microsoft Story Labs This blog excels at exceptional storytelling, which requires rolling up your sleeves, doing some research, and really getting to know your interview subjects. Excellent storytelling, and bold, no-nonsense blog posts. Develop a strong editorial voice. Perform in-depth keyword research.

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Creativity Blog Blogging Food 98

Content Hacker

FEBRUARY 19, 2024

From brainstorming buzzworthy topics using Google Trends to mastering keyword research tools like Semrush, you’ll learn how to make your posts pop and pick up some strategies for monetizing your hard work. Consider SEO: Incorporate relevant keywords into your blog title to improve search engine visibility.

Writing 52

Writing Editorial Blog Blogging 52

Neil Patel

JANUARY 21, 2021

Use Ubersuggest to Check Your Site’s Keyword Rank. If you’ve been targeting specific keywords in page content, use my tool Ubersuggest to assess your rank. Type in your domain, and you’ll see a list of SEO keywords your rank for, top pages, and an overview of your SEO keywords ranking. Check Your Site Speed.

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Keywords Text SEO Social Media 145

Content Marketing Institute

APRIL 19, 2018

If I’ve been doing a lot of storytelling content, I’ll try an informative article instead. A researched editorial calendar built six to 12 months in advance will serve as a foundation for the long term, particularly when you’re extremely busy and have less time to think. Mix it up. It could open up a whole slew of ideas.

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Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

AUGUST 6, 2018

Instagram is my favorite social network because of its social storytelling simplicity. Instagram is my favorite social network because of its social #storytelling simplicity, says @annhandley. It’s great for setting up mention alerts as well as finding content to share socially through keyword notifications. Click To Tweet.

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Social Media Media Marketing Storytelling 111

Men With Pens

DECEMBER 6, 2009

How do you get ranked well in search engines without the keywords and regular visitors? How do you get ranked well in search engines without the keywords and regular visitors? All the keywords in the world and all the regular visitors does not an income make. It takes conversion and customers. Chris Garlington´s last blog.

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Blog Post Post Blog Blogging 64

Content Marketing Institute

OCTOBER 20, 2017

HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Just write a simple paragraph presenting the information, use keywords that rank, and voilà ! Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. You do not have to use all of them.

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Blog Post Post Content Blog 111