article thumbnail

How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion. Build an emotional connection through good storytelling.

article thumbnail

See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

She inputs queries into the AI tool, which scans through vast amounts of online data and compiles a report on effective keywords, popular themes, and successful campaign strategies in her product niche. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy.

Ads 216
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Recipes vs. Movies: When to Use Storytelling in Content Marketing

Animalz

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

article thumbnail

13 Simple Tips to Create Content that Connects

Agency Content Writer

Andre Oentoro , CEO and Founder, Breadnbeyond Target Keywords and User Searches Include relevant keywords in your content and website design. Keywords drive search traffic, and you can research what similar keywords users are already searching for that relate to or may relate to your brand or products.

article thumbnail

5 Tips to Invigorate Boring SEO Reports with Storytelling

Moz

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Keyword ranking. SEO reporting has always been an important part of my deliverables.

article thumbnail

Business Blogging Service — Leave the SEO Wordsmithing to a Professional Blogger

Melanie Saxton

Effective blogging is a form of organic search engine optimization (SEO), ushering your website content into the cyber world to rank for specific keywords. Therefore, SEO blogging has a storytelling quality while at the same time landing on the “radar” of bots, spiders, crawlers, etc. Emphasis on done right!

Blogger 130
article thumbnail

Tropes: The Good, the Bad, and the Ugly

Jane Friedman

Tropes have developed from storytelling patterns appreciated by readers and writers alike. The layers of emotional depth a writer can build using backstory and story-present, bit by bit, to make an enemies-to-lovers trope feel fresh, is what makes it an intriguing take on the trope rather than unnecessary conflict for the sake of keywords.