Contently

DECEMBER 14, 2022

To develop a results-driven strategy, your content team needs to understand what type of information (and what content formats) your audience craves and what your competitors have already published. When discussing content strategy, explore what content distribution would be a good fit.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Contently

MAY 9, 2024

Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning. Some white papers opt to use in-text citations.

Proofreader 110

Proofreader Writing Recruitment Brand 110

Content Hacker

OCTOBER 25, 2022

If your mind is blown about how fast content marketing is growing, don’t fear. The content marketing ROI statistics in this post show exactly WHY this is happening. Let’s take a look at these astounding stats, and (most importantly) break down what the ROI of content marketing means for you with key takeaways.

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Content Marketing IT Search Engine Optimization Marketing 98

Intergrowth

NOVEMBER 6, 2022

There’s an added benefit as well: Strong content marketing efforts lend credibility to your brand. By publishing shareable articles about your niche, you’ll build a reputation as an expert in your industry. Building a Content Marketing Strategy. There’s more to digital marketing than just churning out blog posts.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials. Click To Tweet.

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Editorial Content Social Media Promotion 105

Neil Patel

FEBRUARY 22, 2021

Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-form content. However, more recently, content marketing has stepped back from detailed, lengthy article guides. In recent years, there’s been a consistent shift away from content churning.

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Content Marketing Marketing Content Social Media 139

CoSchedule

JANUARY 6, 2023

That means at this point, it’s time to start brainstorming different events, content, and other assets you’ll need to plan, create, and publish during your product launch. For example, you might have one newsletter and three social media posts for each day of the weeklong launch campaign.

Script 52

Script Social Media Landing Page Projects 52

Content Marketing Institute

DECEMBER 19, 2017

Inventory your content. Review the content in your archives. Inventory your #content to determine which top-performing assets to repurpose, says @joderama. TIP: For a more detailed view of inventories and audits, read Marcia Riefer Johnston’s post How to Stop Worrying and Love Inventories and Audits. Click To Tweet.

Long Form Content 91

Long Form Content Editorial Team Editorial Content Marketing 91

ProBlogger

JANUARY 12, 2015

Of course, you know that writing more blog posts will increase your blog traffic. If one blog post results in an average of 200 visits, then two blog posts should magically turn into 400 visits. What if there was a way to increase your blog traffic without creating more content? Create Longer-Form Content.

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Long Form Content Blog Blogging Social Media 55

BKA Content

MAY 18, 2023

With e-books you can utilize more creativity to produce simpler, more engaging content that can be both entertaining and informative. To write this long-form content, you conduct research or compile references on the subject to create a guide or eBook that goes into depth and demonstrates that you know what you are talking about.

Content 52

Content Social Media Editorial Utilities 52

ProBlogger

SEPTEMBER 28, 2016

Solve Problems With High Quality Long-Form Content. Long vs. short posts, quantity vs. quality, users vs. Google – these are all never ending debates. In short, when you create content that solves the problems of your audience, you eventually become their go-to source for everything related to your industry.

Brand 52

Brand Blog Blogging Lead Generation 52

ProBlogger

NOVEMBER 7, 2016

Factors to Consider When Shaping Content Strategy for Your Blog. In today’s lesson, I want to share 11 factors to consider when thinking about developing your blog’s editorial strategy and thinking about your blog’s editorial style. Putting thought into what content you want to focus upon creating is so important.

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Editorial Content Blog Blogging 30

CoSchedule

FEBRUARY 27, 2023

That’s why this post will share actionable tips and takeaways to help you emulate and pull inspiration from others who have already found success. This post is packed full of examples to get you inspired. Download the blog post bundle to get templates to help you organize, write, and manage your blog. Share what you learn.

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Creativity Blog Blogging Food 98

ProBlogger

NOVEMBER 7, 2016

Factors to Consider When Shaping Content Strategy for Your Blog. In today’s lesson, I want to share 11 factors to consider when thinking about developing your blog’s editorial strategy and thinking about your blog’s editorial style. Putting thought into what content you want to focus upon creating is crucial.

Editorial 20

Editorial Content Blog Blogging 20

ProBlogger

DECEMBER 19, 2016

You’ve got this piece of content. Obviously you publish it, but what happens next in terms of that relationship with the influencer? I use the podcast as an opportunity to test someone to see whether or not they really know their stuff and how well the audience reacts to their content. She just spent 30 hours with me.

Social Media 21

Social Media Blog Blogging Media 21

ProBlogger

DECEMBER 19, 2016

You’ve got this piece of content. Obviously you publish it, but what happens next in terms of that relationship with the influencer? I use the podcast as an opportunity to test someone to see whether or not they really know their stuff and how well the audience reacts to their content. She just spent 30 hours with me.

Social Media 31

Social Media Blog Blogging Media 31

Intergrowth

MARCH 5, 2023

It even includes the pictures you post on your social media profiles. Top ten posts and other titles that elicit interest or emotion are often called clickbait, but they don’t have the same negative qualities as true clickbait. Short-form content should have a target word count of 300–600 words.

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Marketing Social Media Brand Awareness Content Management System 92

The Hoth

FEBRUARY 20, 2024

Understanding Topical Authority Whenever websites consistently publish thought-leader-tier content expertly written on a particular topic or subject, Google takes notice – and they begin to build topical authority. In other words, topical relevance deals with matching the right content with the intent behind a search keyword.

SEO 59

SEO Medical Digital Marketing Keywords 59

Content Hacker

FEBRUARY 19, 2024

From brainstorming buzzworthy topics using Google Trends to mastering keyword research tools like Semrush, you’ll learn how to make your posts pop and pick up some strategies for monetizing your hard work. A memorable name captures the essence of your content while being easy to remember. What Should You Name Your Blog?

Writing 52

Writing Editorial Blog Blogging 52

Content Marketing Institute

AUGUST 19, 2018

One of the best ways to capitalize on a content audit is to compile high-performing single content pieces into big rock assets. On the flip side, you may be able to build derivative assets from high-performing, long-form content. 9 Evergreen Content Formats for Long-Term Success [Examples].

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Content Editorial Long Form Content Content Marketing 74

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Great content is the most natural way to earn links.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 27, 2017

The idea is to create one piece of long-form content for your blog – the hub content. This primary article contains points and takeaways you can elaborate on in other articles – the spoke content. You can use these articles as excellent standalone pieces to submit as posts on sites that accept guest bloggers.

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Editorial Team Post Content Creation Long Form Content 96

ProBlogger

JUNE 4, 2018

This week I’m sharing a list of content filler types you can use for your blog. If you’re struggling to create thoughtful, original long-form content, these will help fill some of the gaps. Here’s how to create killer filler content and add value to both your blog and your readers. The key is to experiment.

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