Enchanting Marketing

NOVEMBER 14, 2023

These lessons apply to any type of writing, whether you’re writing fiction or non-fiction, whether you’re writing to educate, sell, or entertain, and whether you’re writing an email, an article, a white paper, or a book. Reading positive words activates our smile muscles while reading negative words engage our frown muscles.

Writing 184

Writing Sales Copy Text Copy 184

Shorthand Content Marketing

OCTOBER 7, 2022

A content writer usually writes to educate, inform, and entertain. They both serve a purpose in growing sales for a business, but the approaches (and techniques) are different. Persuasive writing is at the core of all good marketing copy. What’s the difference between a content writer and a copywriter?

Copywriter 97

Copywriter Copywriting Writing Content 97

The Write Life

FEBRUARY 10, 2024

From the persuasive prose of a seasoned copywriter to the captivating narratives of a storyteller, trigger words help breathe life into written content, transforming passive readers into active participants. These dynamic words serve as catalysts, propelling readers from passive consumption to active engagement. What are trigger words?

Writer 64

Writer Storytelling Sales Copy Engagement 64

Credible Content

MAY 30, 2023

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. The ability to craft compelling, engaging, and persuasive content is paramount in capturing the attention of your audience and driving desired actions.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Smart Blogger

MAY 25, 2023

Ready to unlock the secrets of persuasive writing? If so, congratulations, you’ve encountered the persuasive power of copywriting ! In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Let’s dive right in!

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Copywriter Copywriting Copy Persuasion 72

Income Diary

AUGUST 29, 2023

I’ve been doing Empathy Mapping ever since because to me it’s the quickest, easiest way to write sales copy. Four months ago I found an even easier way to use The Empathy Map to get sales copy to practically write itself. Would that give you an advantage when writing content or sales copy? Here’s my prompt.

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Content Creator Engineering Blogger Copywriter 115