article thumbnail

SEO for Accountants: Setting Up Your Website for Success

BKA Content

SEO strategy: Our team has extensive experience helping accounting firms set goals for keywords and SEO content. We can help you select search terms that support your main marketing objectives, such as traffic or lead generation. Use geographic references as keywords, such as city, region, and state names.

Website 74
article thumbnail

How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

Exposure, influence, and engagement are the keywords. Even at this step of the funnel, there is a breakdown in where potential leads might be : The leads may be totally unaware of your business or product, or they may have heard of you, but they’ve never been to your website. It’s an exploratory stage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Write the Best Marketing Newsletter

The Hoth

That doesn’t mean you can’t focus some of your email marketing strategy on lead generation and conversions, as transactional emails that trigger during the sales process are always a good idea. Here are some content ideas that will keep your subscribers and customers engaged: Ask for feedback . The benefits?

Writing 100
article thumbnail

LinkedIn SEO Tips: Optimize Your Profile And Content

Backlinko

We’ll walk you through how to leverage LinkedIn SEO to enhance your visibility and engagement on the world’s biggest business networking platform. Lead generation: For businesses, an optimized LinkedIn profile can generate leads, improve brand recognition, and facilitate meaningful connections with potential clients or customers.

SEO 98
article thumbnail

How to Become a Technical Journalist

Freelance Writing Jobs

It’s up to the technical journalist to transform that raw information into understandable content. Their creations range from instruction manuals and user guides to web content. Reading books, journals, magazines, and web content will help you maintain your knowledge. You can find her on LinkedIn.

article thumbnail

Top 10 Types of Copywriting to Make Money in 2023 (& Beyond)

Smart Blogger

Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. In fact, providing quality information through content marketing copy is one of the few ways to break through the noise and reach your audience. SEO Copywriting SEO copy is a subset of content marketing.

article thumbnail

Best Marketing Automation Software

Neil Patel

Those add-ons include Salesforce Engage ($50/user per month), Analytics Plus ($3,000/month), and Engagement History ($300/year). From personalization and email campaigns to web content management and experience management, they offer something for everyone. So, you know you’re in good hands.

Marketing 145