See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.
Nick Ursborne
JANUARY 15, 2024
Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4.
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