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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. A freelance content writer or in-house marketing professional. Who is the character? What do they want? To turn their ideas and briefs into compelling content.

Concept 52
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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. A freelance content writer or in-house marketing professional. Who is the character? What do they want? To turn their ideas and briefs into compelling content.

Concept 52
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How to Create The Perfect Call-to-Action

Neil Patel

Here’s a perfect example of a cliffhanger that Kevan Lee used to initiate a call-to-action in this tweet: Turbotax, tax preparation software owned by Intuit, understands that storytelling is a powerful marketing technique that no one can resist. Verizon offers customers the chance to save $300 when they trade in a phone for a new one.