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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g.,

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How To Generate Leads With an Ebook Ghostwriter

BKA Content

When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-form content asset with the help of an ebook ghostwriter. Promote Your Ebook. Landing Page Essentials. Blog-Based Benefits.

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What Is Direct Response Copywriting?

Express Writers

It can be an important tool to improve conversion rates on landing pages, blogs, and other types of content. Conversion Rate Experts ran a case study for Crazy Egg that compared a short vs. long landing page. They ran an A/B split test to gauge which page had a higher conversion rate.

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B2B Copywriting: How To Amplify Conversions and Engagement

ContentWriters

From the language on your landing page to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. So what types of B2B content should you create? Landing pages. Advertisements. What Are the Goals of B2B Copywriting?

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How Using AI to Write Content Actually Helps its Quality 

The Hoth

AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-form content. That will tighten up your blogs, product descriptions , and landing pages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2:

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The Ultimate Jump-Start Guide to Content Marketing

Intergrowth

For a kickass DIY resource, download our Content Marketing Playbook. What is Content Marketing? Unlike traditional marketing, content marketing isn’t primarily focused on promoting products or even promoting your brand. Convert Leads into Customers with Sales Centric Content. A content strategist.

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How to Run Ads With iHeartRadio AdBuilder

Neil Patel

AdBuilder is a self-service platform designed to help marketers create and promote audio ads. That said, the simplicity of these ads can feel limiting to marketers used to creating long-form content. The idea behind iHeartRadio’s AdBuilder was to create a programmatic solution automating this process.

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