Remove Lead Generation Remove Long Form Content Remove Sales Remove Webinar
article thumbnail

White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

The word “eBook” (also spelled “ebook” or “e-book”) is just what its name suggests: a digital “book” that’s published electronically for lead generation, knowledge sharing, and building through leadership. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads.

article thumbnail

How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Ready to take your content to the next level?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Establish a B2B Content Marketing Strategy

ContentWriters

It builds trust, which supports lead generation and client retention. Moreover, depending on your goals and the type of content you’re producing, your KPIs may vary. ” If your goal is lead generation, a KPI could be “number of free trial sign-ups.” Experimentation is a great idea here.

article thumbnail

100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). Visual Content Marketing ROI Statistics.

article thumbnail

How to Do Quarterly Content Planning to 10x Content Output

Neil Patel

Before you start planning the type of content you’ll publish, it’s essential that you first decide what you want to achieve with your content. You should set goals for your content each and every quarter. podcasts email newsletters and campaigns user generated content (UGC) long form pieces white papers.

Content 134
article thumbnail

Why a Powerful Brand Image Is Crucial for Successful Blogging (And 6 Ways You Can Build One)

ProBlogger

Solve Problems With High Quality Long-Form Content. Long vs. short posts, quantity vs. quality, users vs. Google – these are all never ending debates. However, if you really want your content to stand out, try making short screencasts, webinars and explainer videos a part of your content strategy as well.

Brand 52
article thumbnail

Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning. This turns your white paper into lead-generating content.