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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

The word “eBook” (also spelled “ebook” or “e-book”) is just what its name suggests: a digital “book” that’s published electronically for lead generation, knowledge sharing, and building through leadership. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads.

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How to Create The Perfect Call-to-Action

Neil Patel

That is the action button you should be focusing some energy on for quality lead generation. You may offer a free ebook, a teaser for lead generation intended to increase conversion and clicks that ultimately gets the consumer to give you his credit card. Understand that the web is a virtual space.

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A Guide to SEO Writing: 5 Ways to Improve Your Content Writing

Grammarly

SEO writing is online text content strategically written to appear prominently in search engine results. The acronym “SEO” stands for search engine optimization, so the general definition of SEO is anything that improves search engine results. Do you know that slightly grayed text underneath a page’s title in Google search results?

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What Is A Landing Page? And How To Create One That Converts

Creative Little World

Their purpose is to convert website visitors into leads or customers by providing them with a clear offer and a call-to-action (CTA). There are several types of landing pages, including click-through, lead generation, squeeze, sales, splash, and thank you (I will go into a bit more detail below).

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What is a landing page? And how to create one that converts

Creative Little World

Their purpose is to convert website visitors into leads or customers by providing them with a clear offer and a call-to-action (CTA). There are several types of landing pages, including click-through, lead generation, squeeze, sales, splash, and thank you (I will go into a bit more detail below).

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7 steps to writing great copy according to Joseph Sugarman

Credible Content

These days I’m reading multiple books on copywriting , especially on persuasive writing. The main caption is the highlighted text that appears beneath the headline. For example, recently I worked on a lead generation email on which I spent more than a week going through the material and revising the copy.

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How To Create a Landing Page: The Complete Guide

BKA Content

Going from 10 to 15 landing pages on your website can provide an increase of over 50% in lead generation. Even better, the text on the page is directly connected to that CTA button. Avoid including too much text on the page. The simple text, sleek image and nice color contrast is a win.