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GPT-4 Basics: How It Works and How to Use It

Grammarly

GPT-4 is a highly adaptable generative AI tool that supports multimodal inputs. This means it is capable of interpreting and processing a wide range of content, not just text, but also audio and images. You can enter text prompts in natural language, and ChatGPT will respond with answers to your prompts.

IT 107
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Website Writing: 7 Tips and Strategies for Effective Online Content

Grammarly

The first type is website copywriting —the text that appears on a web page. Think of SEO as lead generation. For example, keywords placed in titles and headings are more effective for SEO than keywords placed in body text. URL slugs, meta descriptions, and image alt text are likewise influential.

Website 96
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A Guide to SEO Writing: 5 Ways to Improve Your Content Writing

Grammarly

SEO writing is online text content strategically written to appear prominently in search engine results. The acronym “SEO” stands for search engine optimization, so the general definition of SEO is anything that improves search engine results. Do you know that slightly grayed text underneath a page’s title in Google search results?

SEO 103
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How to Write a Professional Case Study: Definition, Types, and Examples

Grammarly

While a case study is a true story about a particular customer, a white paper is a general piece of writing that explains and instructs on a topic related to a company’s industry. White papers are used in lead generation to attract new customers and get a company’s name out there.

Writing 83
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Things to Know Before Buying Backlinks

The Hoth

Less effort, yet more conversions With a strengthened backlink profile, you’ll see a considerable influx of organic visitors, leads, and conversions from your landing pages , product pages, blogs , and other types of content. As a result, you’ll see vast improvements to your domain rating, lead generation, and revenue.

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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

To turn that traffic into something useful later on, you need a lead-generating landing page for people at the top of the funnel. Ensure you measure the success of your home page as a landing page for leads at the top of the funnel. Make Your Lead Magnet Noticeable. Remember: the top of the funnel is all about traffic.

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10 Direct Response Marketing Examples

Neil Patel

Text Messaging. Research shows that 77 percent of consumers say they use texting more than other forms of communicating. Add to that the fact that people regularly check their text messages, and you’ve got the perfect channel for your direct response marketing. Use Pop-Ups to Generate Leads.