Copywriter Collective
MAY 3, 2024
So, when you are writing content for your blogs, marketing copies, and other channels, you must research the specific topic. Write for Your Readers First Your marketing efforts will never go in vain if you focus on making your reader or customer the hero.
Copywriter Collective
JUNE 20, 2023
But if it isn’t, you might need to look into your marketing copy. It’s all about mastering copy optimization for digital marketing. In addition, marketing copy can take various forms, including website content, landing page copy, email campaigns, social media posts, and more.
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Pronto Marketing
MAY 31, 2022
That’s where the power of storytelling comes into play. StoryBrand, a marketing philosophy created by Don Miller, uses a framework that helps us simplify this journey by casting the reader as the protagonist in their story. In the storytelling journey we craft on each homepage, every piece of content has a role and a purpose.
Copywriter Collective
AUGUST 15, 2023
While alternative content formats like video have shifted marketing significantly in recent years, textual content remains a powerful part of content marketing. While B2B content marketing is not new, its effectiveness depends on how well the content is written and structured.
Smart Blogger
JUNE 20, 2023
They pivoted from traditional product marketing, choosing instead to stir up emotions and sell experiences. Through captivating storytelling, Coca Cola placed the viewer smack dab in the middle of an unfolding narrative, leading them down a path of emotional connection. What can you learn from this? What would they value?
Shorthand Content Marketing
OCTOBER 7, 2022
Persuasive writing is at the core of all good marketing copy. Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all sales copy. Research your business to understand your core marketing goals. Write copy that is plain-speaking, free of jargon, and never boring.
Freelance Writing Jobs
FEBRUARY 14, 2022
Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory.
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