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Is your AI-assisted copy optimized for Emotional Intelligence?

Nick Ursborne

But… Are you optimizing that copy and content for Emotional Intelligence? 1 – Be aware of the emotional persona of the company you’re writing for. Some brands are deliberate about evoking emotions and feelings. And the absence of emotion can be exacerbated by the use of AI-assisted writing.

Copy 221
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What if Sam Altman is only half right about AI doing 95% of your work?

Nick Ursborne

He’s talking about when AI achieves Artificial General Intelligence, AGI. Step 2 is to do something AI can’t do… and that is to write with a high level of emotional intelligence. AI tools can read about human emotions, and can only pretend to feel them… second hand. Again, all free, instant, and nearly perfect.

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Writers fall into the Sameness Trap when they rely too much on AI and lists of “Killer Prompts”.

Nick Ursborne

It’s also about how writers are seeking to optimize their use of these tools. This is why you should use Emotional Intelligence to add value to AI content. The cure for the sameness trap is to add one more layer to the mix… Emotional Intelligence. I apply the principles of Emotional Intelligence.

Writer 244
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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. She wants to employ both AI and EI to optimize her creative output. The AI generates several versions of ad copy, providing her with a variety of approaches, from emotional appeals to fact-based persuasion.

Ads 217
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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. As any seasoned copywriter will tell you, if you want someone to take action, you need to appeal to their emotions. We can get there in three simple steps. Sometimes it is.

Copy 216
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Incorporating Artificial Intelligence in Business Marketing

BKA Content

Incorporating Artificial Intelligence in Business Marketing When you hear the phrase “artificial intelligence in business,” what first comes to mind? Not surprisingly, that’s the kind of thing many people have come to mind when considering artificial intelligence in business. It’s real and already used in everyday situations.

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How to Manage Client Expectations

Freelance Writing Jobs

Develop emotional intelligence Emotional intelligence (EI) is beneficial in dealing with clients. According to Western Governors University, understanding your own emotions makes it more likely you’ll understand the emotions and feelings of others, such as clients. How to Manage Client Expectations 1.