Income Diary
DECEMBER 24, 2023
For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Why is that?
Enchanting Marketing
FEBRUARY 13, 2024
If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? But … The best writers, the best stylists are fiction writers. Or maybe memoir writers. It’s sales copy.
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Credible Content
MAY 30, 2023
The set of writing skills a content writer must have. Strong command of language: A professional content writer should have a solid grasp of grammar, vocabulary, and syntax. Mastering the Essential Writing Skills for Professional Content Writers Why are writing skills crucial for content writers ?
Enchanting Marketing
OCTOBER 17, 2023
I know she wants to become a better writer. She wants to write persuasive sales copy without selling her soul. I notice things that are interesting and then ask myself: How does this help my reader become a better writer? But who exactly Sarah is, is not so important. I know she procrastinates sometimes.
Income Diary
AUGUST 29, 2023
I’ve been doing Empathy Mapping ever since because to me it’s the quickest, easiest way to write sales copy. Four months ago I found an even easier way to use The Empathy Map to get sales copy to practically write itself. Would that give you an advantage when writing content or sales copy? Here’s my prompt.
Enchanting Marketing
NOVEMBER 14, 2023
As writers, we often emulate the old masters. Plus, a focus on short forces a writer to communicate their ideas tiny step by tiny step, making reading almost effortless. Be concrete Good writers intuitively know the power of concrete language. In sales copy, we don’t let readers wait long to find out the answers on questions.
The Write Life
FEBRUARY 10, 2024
These potent tools wield the power to evoke emotion, spur action, and forge a deeper connection with readers, making them indispensable in the arsenal of any writer. They are particularly useful in marketing and sales copy, where showcasing the value directly impacts the reader’s decision to take action.
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