article thumbnail

10 Tips for More Persuasive Commercials and Ads

Neil Patel

With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple! 4 Elements of Persuasive Commercials and Ads. Any persuasive commercial ad should have one goal: to get their customers to do something.

article thumbnail

Introducing: The Writing Lab

Kayleigh Moore

99) Writing to Drive Sales : Tips and tactics for persuasive writing that drives sales leveraging basic copywriting formulas, psychology, and more. ($99) . ($99) How to Write Like a Journalist : A crash course on approaching content creation from a traditional journalistic angle. ($99)

Writing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

The primary purpose of the script is to encourage people to give a call (teleshopping number) and place an order. ” – Dan Kennedy, The Ultimate Sales Letter. Bly: “Direct response copywriting is a form of persuasive writing that aims to elicit an immediate response or action from the reader.

article thumbnail

How to Become a Content Writer And Make Money at Home

Elna Cain

For example, if you want to be a content writer that writes about sales technology since you were in sales at your last job, then research topics that you would see on technology sites that talk about sales: Sales forecasting and analytics software. Sales enablement technology. Marketing automation tools.

article thumbnail

Harness the Power of ‘No’: The Unconventional Copywriting Hook to Captivate and Convert Your Audience

Copywriter Collective

In this article, we’ll explore the psychology behind ‘yes stacking’ in sales and marketing, and why starting with no as your hook is the underrated tactic to try instead. It’s championed by the likes of Robert Cialdini in his book, Influence: The Psychology of Persuasion (which if you haven’t read it, I’d highly recommend to any copywriter).

article thumbnail

How to Write a Testimonial in 2023: 7 Tips (+ 9 Examples)

Smart Blogger

With this in mind, let’s go over the elements of a good, persuasive testimonial. Telling a good story — one that weaves in narrative elements that sparks emotion within the reader, making them want to keep reading and take action — is a great way to craft a persuasive testimonial readers can relate to. Overcome Objections.

article thumbnail

What is a Copywriter? The Ins (& Outs) of a Intriguing Profession

Smart Blogger

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. At its core, a copywriter, in the simplest terms, is an artist of persuasion, an expert wordsmith who creates compelling narratives that drive action. Ready to uncover more about this fascinating field?