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How to Leverage Storytelling to Increase Your Conversions

Neil Patel

In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. Storytelling is like a vitamin.

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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. A lead is a person who indicates an interest in your product or service.