The Idea Logical Company
NOVEMBER 16, 2021
There are, at this moment, still five US commercial book publishers of mega-size. PRH is, approximately, as big as the other four combined (about $4 billion in sales) and HarperCollins is, approximately, as big as the three behind them combined (about $2 billion in sales). But most publishers didn’t see it that way.
Publishing Trends
NOVEMBER 17, 2022
At Penguin Young Readers , Ken Wright , President and Publisher of the Viking , Philomel , and Flamingo Publishing Group , will retire at the end of January 2023. Dan Reynolds , SVP and Publisher of Workman Publishing , will retire at the end of the year. At Penguin Workshop , Celina Sun joins as Assistant Editor.
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The Idea Logical Company
OCTOBER 26, 2021
What has happened since the pre-21st Century publishing world I — and so many of the executives now running things in our industry — grew up in is that book sales have shifted and fragmented. A second is that no publisher who didn’t invest in inventory and an organization could really compete.
The Creative Penn
OCTOBER 20, 2023
If you sell direct, you can produce higher quality books and products, make more money per sale, get paid faster, and reach readers directly, but there are challenges to publish and market this way. You can also listen to a recent episode with Thomas on Novel Marketing and Christian Publishing on The Creative Penn Podcast.
Backlinko
AUGUST 17, 2023
Not only will you find reports on e-commerce purchases, but you’ll also be able to review the user purchase journey as a whole, and how publisher ads and promotions helped secure the conversion. Attribution modeling Attribution modeling is the process of assigning credit to different touchpoints in sales paths.
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