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How to Write Seductive Sales Copy Like Apple [2022 Edition]

Enchanting Marketing

But its sales copy is almost as seductive as its design. Write for both scanners and readers. Apple uses a lot of subheads, and these subheads tell the key story, guiding web visitors through the sales information. Even if you read only the subheads you get the gist of the sales pitch. A huge Plus for battery life.

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How To Use ChatGPT To Critique Your Sales Copy and Get More Clients

Income Diary

How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Keep in mind I’ve been writing Lead Generation messages since 1990. Version 1 (Clive Cable) Hidden in Plain Sight… The Silent Sales Strategies You’re Missing.

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How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC

Ann Handley

Get it in your inbox ; you’ll love it. * * * One of the things I love about writing is that you’re never done improving. One of the things I hate about writing is that you’re never done improving. Anyway: writing. this week when writing sales copy for the dust jacket of my new book.

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How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons

Enchanting Marketing

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. Read good writing, too. It’s sales copy.

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How to Sell Like Apple: The Outrageous Power of a Miniature Story

Enchanting Marketing

It’s not the same when you read sales copy, eh? Pushy sales talk. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? Best-in-class.

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How to Write a Well-Balanced, Meaningful Sentence

Enchanting Marketing

What’s the foundation of good writing? Such sentences sneak into my own writing, too. And I keep learning from the masters … “All you have to do is write one true sentence.” When Hemingway faced writer’s block, he told himself: All you have to do is write one true sentence. There’s no excess.

Writing 288
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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. The question now is how we can be part of the future of writing online. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. We’re 85% past that point.