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Co-Writing In A Shared Universe And Changing Indie Business Models With Martha Carr

The Creative Penn

It's your content—do more with it through IngramSpark.com. How can you pivot your business model to achieve your creative, financial, and lifestyle goals? Martha Carr talks about these things and more. Martha Carr is the best-selling author of over 200 urban fantasy novels. Here are the highlights and the full transcript is below.

Writing 98
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How to Craft a Messaging and Positioning Strategy for Your Brand

Contently

At this stage, you’re looking to create a document with data-driven personas , or detailed descriptions of your target audience, in three steps: Survey your current customer base , or get on Zoom and talk to as many of them as you can. If I asked you to buy a chocolate chip cookie that I made, would you? Define your target audience.

Brand 138
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Evolving Keyword Research to Match Your Buyer’s Journey

Moz

Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. Not only that, Google gave us the ability to gather further insights due to other metrics Keyword Planner provided: competition and suggested bid. The reason is obvious.

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Do Clients Need to Like You to Buy? | Men With Pens

Men With Pens

I’ve read textbook after textbook on human behaviour and consumer behaviour, perception and influence, and they all say the same thing: we believe others when they sound authoritative. Written by James - 52 Comments Truth is the cry of all, but the game of few. George Berkeley There’s a lot of knowledge available for free on the web.

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How to Write a Blog: A Step-by-Step Guide for Beginners

Content Hacker

Table Of Contents: Starting Your Blogging Journey What Should You Write About? A memorable name captures the essence of your content while being easy to remember. A few tips on how to choose a title for your blog: Reflect the content: A good blog title should accurately reflect the content and theme of your blog.

Writing 52