Coke vs. Pepsi Ads: The Story Behind the Biggest Marketing Rivalry
ContentWriters
OCTOBER 14, 2022
Billy Joel’s classic, chart-topping ‘80s hit “ We Didn’t Start the Fire ” refers to the “rock and roller cola wars,” a nod to the infamous marketing battle between Coca-Cola and Pepsi. The most popular ads featured top athletes of the day, often baseball players. The Big Screen and Product Placement. Coke sold more than 31.3
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