How to Make Your Bland Content Strategy Delicious
Content Marketing Institute
NOVEMBER 30, 2018
Or, instead of yet another white paper about the virtues of a hybrid cloud environment, it’s a personalized video or peer-to-peer roundtable hosted by CIOs for CIOs. Data-led content makes for much better stories, especially if you can personalize the message and delivery. Add empathy to personalized content.
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