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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 100
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A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. It closed its last store in 2001.) What’s the audience’s problem? In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. Robert wrote the story.

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Building audiences through rented social sites won’t produce sustainable results, says @drmckee.

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20 Bloggers to Watch in 2012

ProBlogger

Marcus started a swimming pool company in 2001. Marcus had amassed a large amount of knowledge about content marketing and created The Sales Lion to teach others about the power of community. She’s authoring her second book for the Dummies brand and planning is already well underway for Blogworld in New York.

Blogger 52
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Best Email Autoresponder

Neil Patel

It only takes a few mistimed or off-target emails before your audience starts to tune them out. Mailchimp – Best for beginners MailerLite – Best free email autoresponder Klaviyo – Best for ecommerce GetResponse – Best for sales teams Moosend – Best for simple marketing automation. Email Segmentation.

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Compare The Best Digital Marketing Services

Quick Sprout

Thought leadership, expertise and industry research delivered weekly, monthly and quarterly, keeping brand on cutting edge. They’re trusted by popular brands like Hilton, Crunch Fitness, Domino’s Pizza, and Wingstop. Vertical Measures works with B2C organizations, B2B brands, and ecommerce websites alike.

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GPT-3.5: The Robots Are Here to Take Over Your Writing, or Are They? Exploring Copywriting AI

Content Hacker

Since then, I’ve been behind over 40,000 content projects, which have generated over $5M in sales to my businesses, and much more to my clients’ businesses. It didn’t know about it, work from it, or write it out for my audience. ” Get my FREE ebook, the Art of Writing for an Online Audience: Name.