article thumbnail

What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 99
article thumbnail

People Round Up, Mid January, 2024

Publishing Trends

Cindy Yen has joined as as online and digital sales coordinator. Alyssa Prado has been promoted to associate brand manager. Ellen Zhang has been promoted to sales representative for online and digital sales, and Ankanee Lagunarajan has been promoted to audiobooks coordinator.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. It closed its last store in 2001.) In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. Ann is a writer, speaker, and the Chief Content Officer of MarketingProfs.

article thumbnail

How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.

article thumbnail

20 Bloggers to Watch in 2012

ProBlogger

Marcus started a swimming pool company in 2001. Marcus had amassed a large amount of knowledge about content marketing and created The Sales Lion to teach others about the power of community. She’s authoring her second book for the Dummies brand and planning is already well underway for Blogworld in New York.

Blogger 53
article thumbnail

Best Email Autoresponder

Neil Patel

Mailchimp – Best for beginners MailerLite – Best free email autoresponder Klaviyo – Best for ecommerce GetResponse – Best for sales teams Moosend – Best for simple marketing automation. 4 – GetResponse — Best for Sales Teams. The Top 5 Options for Email Autoresponders. Email Segmentation.

article thumbnail

Compare The Best Digital Marketing Services

Quick Sprout

Thought leadership, expertise and industry research delivered weekly, monthly and quarterly, keeping brand on cutting edge. They’re trusted by popular brands like Hilton, Crunch Fitness, Domino’s Pizza, and Wingstop. Vertical Measures works with B2C organizations, B2B brands, and ecommerce websites alike.