Freelance Union

APRIL 6, 2023

Creating an impactful brand boils down to aligning a lot of self-reflection with 6 key elements of your brand messaging strategy. Because when you invest your time, energy, and intention into your brand messaging strategy , something special happens. Brand Messaging Basics First and foremost: what is brand messaging?

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Express Writers

NOVEMBER 8, 2022

If you haven’t already, it’s time to drop that traditional sales funnel. The association many folks have with the sales funnel is antiquated and leaves out some critical parts of the customer journey. It can also feel cold and sales-y to customers, pushing people away as opposed to drawing them in. Elmo Lewis.

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Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

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Smart Blogger

JUNE 22, 2023

In this guide, we’ll show you how to harness the power of email retargeting to boost sales and build customer loyalty. Just imagine the thrill of seeing the sales flood in, all through the magic of a well-crafted email campaign. It’s a clear sign of interest in your brand, but oddly enough, she hasn’t made a purchase yet.

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Smart Blogger

JULY 6, 2023

When done right, lead nurturing can help fix issues like low conversion rates and long sales cycles. In the end, it’s all about caring for those leads, helping them grow, and guiding them through the sales process. Have a well-defined plan for nurturing leads through the sales funnel. This is known as segmentation.

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Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. This is similar to what I do with my audience. Later, I defined the companies I wrote for as digitally native brands. What the heck am I speaking of?

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Ashleyn Writes

OCTOBER 12, 2021

Do you know where to start when it comes to writing sales copy for your website? Well, I’m here to help—today, we are gonna get you over that creative roadblock hump with these FIVE sales page examples. In this post, we are walking through FIVE great sales page examples of incredible website sales copy that work.

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Blogtrepreneur

FEBRUARY 23, 2024

This blog post will explore techniques to help enhance your sales on Etsy. Creating an Engaging Shop Brand Learning how to sell art on Etsy begins with creating an engaging shop brand. The branding of your Etsy shop plays a role in attracting customers and showcasing your artistic style.

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Neil Patel

OCTOBER 13, 2021

You have three months left to hit your sales targets and end the year on a high note. Your sales pipeline is dry. I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales.

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Neil Patel

JULY 28, 2020

It’s because I didn’t go after the right target audience, while HubSpot did. Defining your target audience is the first and most essential step towards success for any company or business, especially if you are just getting started. What is a target audience? The difference between a target audience and a persona.

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ContentWriters

JANUARY 3, 2024

This post explores how blogs can be used to engage audiences and catalyze conversion marketing, from building email lists to boosting sales. I’ll highlight examples that B2B and B2C brands can use across three key phases: attracting visitors, encouraging action, and driving conversions. What Is Conversion Marketing?

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Ashleyn Writes

AUGUST 12, 2022

Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. Today, I’m going to show you how you can use it to up-level your brand voice.  What is microcopy? Be clever I don’t know your audience specifically, but I do know that everyone likes to laugh.

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Smart Blogger

JUNE 6, 2023

In this article, we’re going to explore the magic of email marketing campaigns and unpack 10 surefire tactics to skyrocket your sales. From crafting irresistible subject lines to employing personalization, we’ll delve into techniques that will not just engage your audience but convert them. Let’s get to it!

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Neil Patel

FEBRUARY 17, 2021

If you can optimize your site to include those triggers, you can boost your sales. How Psychology Impacts Sales Through Neuromarketing. While we can’t literally reach out and grab products from our screens, there are ways retailers use this principle to drive sales. Trust is another neuromarketing component to successful sales.

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Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

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Copywriter Collective

APRIL 12, 2024

The Unconventional Copywriting Hook to Captivate and Convert Your Audience Do you want your copy to sound like every other Tom, Dick, and Harry calling themselves a copywriter on Upwork? Do you want to be among the brands who seek out those ‘false’ yeses? Definitely not. But what’s the psychology behind this?

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Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? For starters, Reddit can drastically increase your audience exposure. 5 Strategies to Use Reddit Ads to Increase Your Sales. Find a Niche Topic Related to Your Brand. Offer Immediate Value.

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Smart Blogger

JULY 3, 2023

When you hear the term “outbound marketing,” does your mind spin with confusion or are you acutely aware of the opportunities it brings to the sales table? In today’s dynamic business world, mastering the art of outbound marketing is like finding the golden key to trigger massive sales. And, guess what?

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Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Increase Brand Awareness. Why Should You Create a Facebook Contest?

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Neil Patel

OCTOBER 6, 2021

You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. 7 Strategies for D2C Brands.

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Jane Friedman

NOVEMBER 16, 2022

All you really need is an audience, and the even better news is, such audiences are already out there, ready-built. It’s like that old saying in sales: “No one ever got fired for buying IBM.”. In short, by focusing on a massive, pre-built audience instead of on myself, I got a book deal, making all my author dreams come true.

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Smart Blogger

SEPTEMBER 15, 2023

What does life look like without knowing your target audience? In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. We know you don’t want to waste that kind of money, and that’s why this post will walk you through six simple steps to define your target audience.

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Neil Patel

JUNE 7, 2021

You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. From an e-commerce seller’s perspective, sales like these can be a powerful tool when leveraged correctly. Why Should You Have Father’s Day Sales?

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Smart Blogger

JULY 12, 2023

How can it send your sales sky-high? Understanding Social Commerce By Breaking Down the Basics Social commerce is the meeting point of social media and ecommerce — a sweet spot where brands sell their products directly through social platforms. That’s an enormous audience to tap into! Let’s jump in!

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Neil Patel

FEBRUARY 15, 2021

Web Design Helps You Build Trust With Your Audience. Another reason website design is essential to your business is that it sets the tone for how your customers perceive your brand. The way your customers regard your brand is crucial because it determines whether they like or trust you enough to do business with you.

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Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. Ways Brands Can Use Instagram Live Rooms.

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Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

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BKA Content

FEBRUARY 18, 2023

Creating a Target Audience for Your Marketing Campaign Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign.

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Ann Handley

NOVEMBER 18, 2023

this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. Any sales copy should sound like the product it’s promoting. (Except me and parallel parking. I’m lying about that; I’m actually already very, very good at it.)

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Neil Patel

JANUARY 4, 2021

However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. This can be enticing for Instagram users and e-commerce shops who want to keep their interaction, from discovery to sale, right there on Instagram itself.

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Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. 10 Ways to Grow an E-Commerce Brand on Instagram. Why Is Instagram a Powerful E-Commerce Tool?

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Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

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Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

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ContentWriters

NOVEMBER 22, 2023

Customers and prospects who subscribe to your newsletter are high-value contacts because they’re interested enough in your brand to give you permission to deliver content directly to their inbox. Read on for tips on how to build an effective email sales funnel and email marketing strategy, including newsletter examples.

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Neil Patel

FEBRUARY 18, 2021

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more.

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Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? With follower counts ranging from 1,000 to 50,000, their endorsement of your brand can have a surprisingly large impact. How do you track its performance?

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Neil Patel

NOVEMBER 25, 2020

By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.”. When you make an emotional connection with your audience, it’s incredibly easy to steer them to the desired outcome. Think about some big-brand rivalries and preferences will surface in your mind.

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