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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

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People Round Up, Mid January, 2024

Publishing Trends

KO Media Management has promoted Kate Rogers to associate agent and will continue in her role as licensing coordinator. New Leaf Literary & Media has promoted Katherine Curtis to film and TV associate, and Eilenn Lalley has been promoted to marketing associate. Hoover and Christie Megill have been promoted to agent.

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Compare The Best Digital Marketing Services

Quick Sprout

Here are some of the valuable services they offer: One unified cross channel marketing strategy driven by best-in-class creatives. Thought leadership, expertise and industry research delivered weekly, monthly and quarterly, keeping brand on cutting edge. >> Compare Quotes. >> Compare Quotes. >> Compare Quotes.

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Blogosphere Trends + Using Infographics

ProBlogger

is like a search engine for infographics, so if you’re looking to use a graphic created by someone else (with permission or by Creative Commons and with attribution, of course), you may well find what you need here among the thousands of beautiful options that have already been created. Promote your blog. Here are a few: Visual.ly

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20 Bloggers to Watch in 2012

ProBlogger

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Maria Popova. Marcus Sheridan.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

Planning, creating, distributing, and promoting content typically involves people on more than one team. In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. The 40-person team handles: Social media.

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13 Best Affiliate Marketing Website Examples

Backlinko

An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission. While it may seem like a pretty simple concept, this form of promotion has grown into a $17+ billion industry that is estimated to reach $28.8 billion by 2027.

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