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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

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People Round Up, Mid January, 2024

Publishing Trends

Alyssa Prado has been promoted to associate brand manager. At Hachette Book Group , Suet Chong has been promoted to creative director of Artisan and Workman. He started with The Times in 1962 as a copy boy and worked his way up to executive editor, a position he held from 1994 to 2001.

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. While Vans funded the project, the filmmakers retained creative license. Vans embodies skater culture.

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What You Can Expect From AI Content in 2023

BKA Content

That means, currently, these instant blogs may become instant destroyers of your brand credibility and online presence. A computer program that can generate human-like content in minutes feels like something straight out of 2001: A Space Odyssey. Could this change? Currently, this requires human touch in some form.

Content 93
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AI Content Exposed: The Truth Behind AI Bots in 2023

BKA Content

That means these instant blogs can become instant destroyers of your brand credibility and online presence. A computer program that can generate human-like content in minutes feels like something straight out of 2001: A Space Odyssey. However, there is no guaranteed way for AI bots to detect the truth.

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How (and When) to Register a Trademark Without Hiccups

ProBlogger

This is a guest contribution from Jeanette Jifkins of Onyx Online Law , The best brand name in the world isn’t worth anything unless it helps you make money. Here’s some food for thought: November 2001 – Facebook registered as a trade mark in France / EU. Your brand protection can be a gradual process. Let me explain.

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Blogosphere Trends + Using Infographics

ProBlogger

is like a search engine for infographics, so if you’re looking to use a graphic created by someone else (with permission or by Creative Commons and with attribution, of course), you may well find what you need here among the thousands of beautiful options that have already been created. Here are a few: Visual.ly Get interactive.

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