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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

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People Round Up, Mid January, 2024

Publishing Trends

KO Media Management has promoted Kate Rogers to associate agent and will continue in her role as licensing coordinator. New Leaf Literary & Media has promoted Katherine Curtis to film and TV associate, and Eilenn Lalley has been promoted to marketing associate. Hoover and Christie Megill have been promoted to agent.

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Unlock Better Reach: Bridge the Gap Between Online and Offline Activities

Jane Friedman

Someone who has influence online but not offline is a master of branding. You’re figuring out your brand position in life or figuring out your career journey. I had stepped out of a job in a nonprofit organization when I had my first child in 2001. While I was establishing my brand, I had to ask for help—often.

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A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. It closed its last store in 2001.) In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. Ann is a writer, speaker, and the Chief Content Officer of MarketingProfs.

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5 Alternatives to Yahoo Groups

Neil Patel

Yahoo launched Groups in January 2001. This is a place where you could easily post a recent blog, image, or file to drive brand awareness and increase website traffic. It can help you position your brand, find potential customers, and build long-term relationships with them. What Was Yahoo Groups Used For? Facebook Groups.

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Blogosphere Trends + Using Infographics

ProBlogger

Promote your blog. If you do make your own infographics, rather than keeping them solely for yourself, use them as an opportunity to spread your blog’s brand by tagging them with your logo and allowing them to be embedded around the web, preferably with an embed code that leads back to your site. Get interactive. Lead the viewer’s eye.

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20 Bloggers to Watch in 2012

ProBlogger

Her book, Blog Post Promotion , is extraordinarily in-depth for a book at its price point, and is something I’d strongly recommend to those who need help getting more attention for their posts. Marcus started a swimming pool company in 2001. I’m curious to see how he leverages his brand in 2012. Marcus Sheridan.

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