Neil Patel

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. That’s why I put together this guide to event promotion for online and in-person events.

Promotion 145

Promotion Social Media Content Creation Ads 145

Neil Patel

JUNE 21, 2021

Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. That’s why you want to encourage your satisfied customers to promote your business by sharing their positive experiences. Promote Engagement Through User-Generated Content. Deliver Quality Every Time.

Promotion 136

Promotion Ads Social Media Advertising 136

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Sales Ad Copy Retail 131

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.

Content Marketing 52

Content Marketing Brand Marketing Content 52

Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Social Media 167

Social Media Promotion Media Content 167

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. Explainer Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Smart Blogger

JUNE 16, 2023

Curious about brand ambassadors? In the ever-evolving world of marketing, brand ambassadors serve as the human face of a company, charming audiences and creating strong connections. What Is a Brand Ambassador? So, what is a brand ambassador exactly? In the world of marketing, that’s what brand ambassadors do.

Brand 81

Brand Social Media Digital Marketing Persuasion 81

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign.

Brand 139

Brand Marketing Retail Advertising 139

Content Marketing Institute

OCTOBER 18, 2018

And all too often this content is developed, distributed, and promoted with no strategic planning; there is little articulation of its intent, its core messages, or of the intended goals. The one surefire way of creating great content is to start with a great creative brief. Don’t be so detailed that you stifle creativity.

Creativity 101

Creativity Writing Agency Projects 101

Smart Blogger

JULY 19, 2023

From Twitter’s bird to Snapchat’s ghost, we’ll decode each icon’s purpose and unveil effective strategies to make them work for your brand. Take a look… The Role of Social Media Icons for Brand Visibility In the vast digital landscape, think of social media icons as your brand’s lighthouse.

Social Media 63

Social Media Media Brand Concept 63

Content Marketing Institute

NOVEMBER 20, 2018

Speaker, comic, and founder of Keeping It Human , Kathy responded to the question of how to create a culture that truly promotes creative ideas with answers that echoed the sentiments in the Apple ad. Your brand’s path is different, says @kathyklotzguest. Creativity comes from asking “what if.” Click To Tweet. No problem.

Creativity 104

Creativity Storytelling Content Food 104

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. 10 Ways to Grow an E-Commerce Brand on Instagram. Why Is Instagram a Powerful E-Commerce Tool?

Brand 144

Brand Sales Social Media Engagement 144

Content Marketing Institute

JUNE 8, 2022

Stop creating one-star social ads for your five-star content promotions. Check out these tips with examples from brands that know how to do it. Continue reading →

Ads 96

Ads Creativity Promotion Brand 96

Backlinko

SEPTEMBER 6, 2024

AI is there to help you become a more efficient and creative copywriter. Each tailored to your brand voice and target audience (when you include the right directions in your prompt). Maintain Your Brand Voice AI copywriting tools can help you maintain a cohesive brand voice across all your marketing channels.

Copywriter 76

Copywriter Copywriting Ad Copy Landing Page 76

Content Marketing Institute

JUNE 25, 2018

Someone is discussing your brand and you better be there to listen and participate. Consider these three ways to turn those brand mentions into content assets. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. But is there any way to get more out of a necessary task?

Brand 107

Brand Content Editorial Team Social Media 107

Freelance Union

OCTOBER 25, 2024

The thrill of exploration paired with the creativity of capturing unique moments makes this career unlike any other. Market your services Promotion is everything so effectively marketing your services is crucial for success. Build relationships with travel brands, tourism boards, and fellow photographers.

Freelance 75

Freelance Portfolio Editorial Social Media 75

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 104

Brand IT Banking Entertainment 104

Content Marketing Institute

JANUARY 8, 2018

Creativity. We’ve gone from pitching wildly creative ideas every day to floating mildly interesting ideas once every six months. It’s just that we’ve been beaten into believing that we’re not creative because we’ve heard “NO!” Hearing “no” too many times beats down our creativity, says @carlajohnson. We all want it.

Creativity 111

Creativity IT Content Projects 111

Content Marketing Institute

OCTOBER 3, 2018

But that’s changing as the creative class – photographers, videographers, musicians, et al. – If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

Social Media 110

Social Media Brand Media Content Creator 110

Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Why Should You Use Instagram Story Highlights on a Brand Account? How to Use Instagram Highlights on a Brand Account. Eight Tips to Create Engaging Instagram Story Highlights on a Brand Account.

Brand 97

Brand Utilities Digital Marketing Social Media 97

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 110

Brand Storytelling Creativity Content Marketing 110

Neil Patel

SEPTEMBER 8, 2020

Next, Google plans to introduce promoted pins on Maps with a special API key. Another great feature that you get with the ad is in-store promotion. It’s a space to extend discounts and promotions, entice prospects nearby and encourage visits to your store. Marketers will need to use location extensions to appear in these pins.

Brand 126

Brand Retail Ads SEO 126

Publishing Trends

MARCH 5, 2024

Joanne Clark will become creative director and Fiona Macdonald will take on the role of publishing director. Shelly Romero has joined Chooseco as senior editor, she was formerly at Scholastic and Cake Creative. Kristen Pettit has joined Cake Creative and Electric Postcard as editorial director.

Editorial 85

Editorial Agency Art Director Creative Director 85

Buffer

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. Embracing this strategy maximizes your content's potential and ensures a consistent and cohesive brand presence across the digital landscape.

Content Creator 123

Content Creator Storytelling Creativity Promotion 123

Content Marketing Institute

NOVEMBER 10, 2017

We hear from content creators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts. We understand.

Creativity 78

Creativity Creative Director Content Creator Storytelling 78

Freelance Union

SEPTEMBER 5, 2024

This article explores how freelancers can address these challenges, enhance their AI skills to remain competitive and valued for their human creativity. For example, a freelance graphic designer might learn to use AI tools that expedite routine design tasks, freeing up time for creative endeavors that require a human touch.

Freelance 86

Freelance Government Portfolio Creativity 86

Jane Friedman

OCTOBER 17, 2023

Self-promotion is hard. To get it was one thing, but to outwardly promote it? Achieving such a status symbol signifies not only creative success but also the potential for financial gain and widespread recognition. In the age of social media and personal branding, self-promotion is unavoidable to a degree.

Storytelling 120

Storytelling Promotion Social Media Creativity 120

Publishing Trends

NOVEMBER 20, 2023

Oliver Munday has returned to Doubleday , from Knopf , as creative director. The company will also be changing its name back to “Business Insider” as they look to improve the brand positioning of the business and tech news publication. Elena Guzman has been promoted to associate director of sales, specialty retail.

Art Director 85

Art Director Editorial Recruitment Architecture 85

Content Marketing Institute

MAY 8, 2018

Now, when was the last time that app came from a brand marketer? Apps have become such a commonplace feature in our lives that we might overlook how much power they can wield – and how much branding value they can provide – when used strategically as a content marketing platform. Brand value leaps off the small screen.

Brand 102

Brand Creativity Content Marketing Communication 102

BKA Content

MARCH 29, 2024

Find out how many weeks for campaign ads on Meta and Google you should plan to familiarize your target audience with your brand. It also gives users time to see your ads more than once to increase brand recognition and recall. Paid ads can get results as long as you continue spending to display these promotions.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Publishing Trends

DECEMBER 4, 2023

In Agency News… Rachel Mann , formerly literary agent at Jo Unwin Literary Agency has joined Creative Artists Agency’s book department as publishing agent. Donya Dickerson has joined Aevitas Creative Management as an agent. PROMOTIONS Beverly Hare has been promoted to manager of compliance and quality control at Simon & Schuster.

Art Director 109

Art Director Agency Publisher Publishing 109

BKA Content

FEBRUARY 9, 2024

The target audience for promotions will determine whether you should look for packages geared toward local customers or specific demographics online. This highly rated mid-sized agency based in New Orleans specializes in branding, paid digital ads, social media management, video production and web design services. stars on Yelp.

Digital Marketing 97

Digital Marketing Marketing Agency Search Engine Optimization 97

Publishing Trends

DECEMBER 19, 2022

At Audible , James Finn joins as Head of Global Brand and Content Marketing. Rick Rekedal joins David C Cook as Chief Creative Officer. Previously she was Lead Creative Executive for Co-Productions and Partnerships at Realm. At Scholastic , Martha Maynard joins as Designer, Licensing, Brands, & Media. PROMOTIONS.

Architecture 92

Architecture Agency Editorial Finance 92

Grammarly

APRIL 25, 2024

Data from the latest State of Business Communication report shows that effective communication positively impacts productivity, customer satisfaction, brand reputation, and the bottom line. Leaders say they notice positive impacts, including increased productivity , heightened customer satisfaction, and improved brand reputation.

Communication 98

Communication Construction Collaboration Promotion 98

Neil Patel

FEBRUARY 18, 2021

Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter. Make Sure Your Ads Are Creative.

Advertising 138

Advertising Ads Promotion Creativity 138

Publishing Trends

DECEMBER 19, 2023

At the Morrow Group , Jennifer Hart and Benjamin Steinberg have been promoted to the role of deputy publisher, overseeing publishing strategy and operations. Hart will guide the fiction program and branded fiction properties and Steinberg will steer the nonfiction publishing programs. Suzie Dooré will stay in her editor-at-large role.

Editorial 110

Editorial Agency Publisher Publishing 110