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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

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People Round Up, Mid January, 2024

Publishing Trends

Cindy Yen has joined as as online and digital sales coordinator. Alyssa Prado has been promoted to associate brand manager. Ellen Zhang has been promoted to sales representative for online and digital sales, and Ankanee Lagunarajan has been promoted to audiobooks coordinator.

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Compare The Best Digital Marketing Services

Quick Sprout

Here are some of the valuable services they offer: One unified cross channel marketing strategy driven by best-in-class creatives. Thought leadership, expertise and industry research delivered weekly, monthly and quarterly, keeping brand on cutting edge. Conversion Rate Experts – Best for Turning Leads into Sales.

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. While Vans funded the project, the filmmakers retained creative license. Vans embodies skater culture.

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13 Best Affiliate Marketing Website Examples

Backlinko

This Is Why I’m Broke Niche: Unusual and quirky products that are funny, creative, and often bizarre Estimated monthly visits: 5.86 Every time something is booked through the site, Skyscanner earns affiliate revenue from the sale. Skyscanner Niche: Travel Estimated monthly visits: 17.96 The best part?

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GPT-3.5: The Robots Are Here to Take Over Your Writing, or Are They? Exploring Copywriting AI

Content Hacker

Since then, I’ve been behind over 40,000 content projects, which have generated over $5M in sales to my businesses, and much more to my clients’ businesses. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources.

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20 Bloggers to Watch in 2012

ProBlogger

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Maria Popova. Marcus Sheridan.

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