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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

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People Round Up, Mid January, 2024

Publishing Trends

In Agency News… Anna Llewellyn has joined as project coordinator at Brockaman, Inc. Alyssa Prado has been promoted to associate brand manager. He started with The Times in 1962 as a copy boy and worked his way up to executive editor, a position he held from 1994 to 2001. She previously acquired licensed content for BuzzPop.

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. While Vans funded the project, the filmmakers retained creative license. Vans embodies skater culture.

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20 Bloggers to Watch in 2012

ProBlogger

In 2011 he created the Million Dollar Blog Project and launched his case study blog, Expert Enough. Some of the best discussions of 2010 came from his blog and I believe that the Million Dollar Blog Project will result in a few more bloggers to watch. Marcus started a swimming pool company in 2001. Marcus Sheridan.

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Compare The Best Digital Marketing Services

Quick Sprout

Whether you need strategy, software, or help with project planning, Ignite Visibility is ready to help. Thought leadership, expertise and industry research delivered weekly, monthly and quarterly, keeping brand on cutting edge. Real-time communication and project management systems. Deep integration between business verticals.

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GPT-3.5: The Robots Are Here to Take Over Your Writing, or Are They? Exploring Copywriting AI

Content Hacker

Since then, I’ve been behind over 40,000 content projects, which have generated over $5M in sales to my businesses, and much more to my clients’ businesses. This is what I’ve found from 10 years and 40,000 content projects. We’re taking on 2-3 clients at a time for high-converting brand websites.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content. The 40-person team handles: Social media.