Content Marketing Institute
FEBRUARY 5, 2019
Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.
David Meerman Scott
DECEMBER 21, 2022
It’s not just that he’s been super successful in the music business, having been inducted into the Rock and Roll Hall of Fame in 2001. As we prepare to enter 2023, let’s look at Chris Blackwell, a man who has spent a lifetime following his passions. More than that, he’s living life and doing business focused on his own enjoyment.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Publishing Trends
JANUARY 16, 2024
Alyssa Prado has been promoted to associate brand manager. He started with The Times in 1962 as a copy boy and worked his way up to executive editor, a position he held from 1994 to 2001. Rebecca Vitkus has been promoted to senior managing editor. Emily Hoffman has been promoted to associate managing editor.
Jane Friedman
DECEMBER 6, 2022
Someone who has influence online but not offline is a master of branding. You’re figuring out your brand position in life or figuring out your career journey. I had stepped out of a job in a nonprofit organization when I had my first child in 2001. While I was establishing my brand, I had to ask for help—often.
Neil Patel
JANUARY 13, 2021
Yahoo launched Groups in January 2001. This is a place where you could easily post a recent blog, image, or file to drive brand awareness and increase website traffic. It can help you position your brand, find potential customers, and build long-term relationships with them. What Was Yahoo Groups Used For? Facebook Groups.
Contently
DECEMBER 21, 2022
This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. It closed its last store in 2001.) In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. Ann is a writer, speaker, and the Chief Content Officer of MarketingProfs.
Content Marketing Institute
JUNE 8, 2018
When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.
Expert insights. Personalized for you.
100 
Let's personalize your content