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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

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People Round Up, Mid January, 2024

Publishing Trends

In Agency News… Anna Llewellyn has joined as project coordinator at Brockaman, Inc. KO Media Management has promoted Kate Rogers to associate agent and will continue in her role as licensing coordinator. Hoover and Christie Megill have been promoted to agent. Rebecca Vitkus has been promoted to senior managing editor.

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13 Best Affiliate Marketing Website Examples

Backlinko

An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission. While it may seem like a pretty simple concept, this form of promotion has grown into a $17+ billion industry that is estimated to reach $28.8 billion by 2027.

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Compare The Best Digital Marketing Services

Quick Sprout

Whether you need strategy, software, or help with project planning, Ignite Visibility is ready to help. Thought leadership, expertise and industry research delivered weekly, monthly and quarterly, keeping brand on cutting edge. Real-time communication and project management systems. Deep integration between business verticals.

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20 Bloggers to Watch in 2012

ProBlogger

Her book, Blog Post Promotion , is extraordinarily in-depth for a book at its price point, and is something I’d strongly recommend to those who need help getting more attention for their posts. In 2011 he created the Million Dollar Blog Project and launched his case study blog, Expert Enough. Marcus Sheridan. I love his blog.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

Planning, creating, distributing, and promoting content typically involves people on more than one team. In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. The 40-person team handles: Social media.