Remove 2001 Remove Promotion Remove Sales Remove Storytelling
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A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

It closed its last store in 2001.) Families visiting the Montgomery Ward in-store Santas would get a copy for free, the boss explains; Marketing hopes the allure of the story and the free-book promotion would boost holiday sales more than the generic coloring books Montgomery Ward Santas usually passes out to kids. The problem.

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What It Means to Get Branded Content Right

Content Marketing Institute

The 2001 series consisted of eight online episodes, each featuring Clive Owen as “The Driver” – a mysterious man who fully commits to completing his assigned mission at all costs, taking viewers along for the ride. Content that’s outstanding in its field.

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20 Bloggers to Watch in 2012

ProBlogger

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Maria Popova. Kristi Hines. Sarah Peck.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

Planning, creating, distributing, and promoting content typically involves people on more than one team. The two stayed friends until Earnhardt was killed in a crash during the 2001 Daytona 500. The dedicated space – outfitted for easy production of everything from GlFs to livestreaming to long-form video – makes storytelling a breeze.