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A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

It closed its last store in 2001.) Families visiting the Montgomery Ward in-store Santas would get a copy for free, the boss explains; Marketing hopes the allure of the story and the free-book promotion would boost holiday sales more than the generic coloring books Montgomery Ward Santas usually passes out to kids. million shoppers.

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. Though Vans’ first film project was released in 2001, the brand is still creatively knocking it out of the park in 2018.

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What It Means to Get Branded Content Right

Content Marketing Institute

The 2001 series consisted of eight online episodes, each featuring Clive Owen as “The Driver” – a mysterious man who fully commits to completing his assigned mission at all costs, taking viewers along for the ride. Documentary Storytelling: 6 Examples From Brands That Nail It. A brand-building pitch that audiences can’t wait to catch.

Brand 99
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GPT-3.5: The Robots Are Here to Take Over Your Writing, or Are They? Exploring Copywriting AI

Content Hacker

Since then, I’ve been behind over 40,000 content projects, which have generated over $5M in sales to my businesses, and much more to my clients’ businesses. He began using the term “content marketing” back in 2001, and that industry is now the fastest growing internet marketing industry– Joe was a big part of that.

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Blog Business Model 1: Land Public Speaking Gigs Through Your Blog

ProBlogger

Marcus Sheridan runs The Sales Lion blog, where he explores the marketing approach he’s used to build a successful business. Marcus Sheridan of The Sales Lion. Since 2001, I’ve owned an inground swimming pool company that installs pools throughout Virginia and Maryland. I’m dang good at storytelling.

Blog 38
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20 Bloggers to Watch in 2012

ProBlogger

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Maria Popova. Kristi Hines. Sarah Peck.

Blogger 53
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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

The two stayed friends until Earnhardt was killed in a crash during the 2001 Daytona 500. The dedicated space – outfitted for easy production of everything from GlFs to livestreaming to long-form video – makes storytelling a breeze. The revenue from the sale to Facebook covered NASCAR’s costs, as well as rights and marketing fees.