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How to Target Generation Z Through Paid Ads

Neil Patel

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987.

Ads 145
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Exploring the Fascinating History of SEO

Content Hacker

The Legend of SEO It starts with an angry, expletive-filled phone call from the manager of the band Jefferson Starship to Bob Heyman , who was then the VP of audience development at a company called Cybernautics. Somehow, the page had gotten buried in the SERPs amid promotion from fan sites. Why was Jefferson Starship’s manager angry?

SEO 98
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21 Successful Marketing Campaign Examples That’ll Inspire You

Smart Blogger

In this post, we’ll share 21 successful marketing campaign examples, each one giving you a fresh perspective on how to promote your company. Consider : How can you stand out to your audience by challenging a standard in your industry? Always wanted to create an advertising campaign to counter that. The video was a hit.

Marketing 115
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12 Most Insightful eCommerce Blogs To Follow for the New Year

ContentWriters

As blogging began to grow, WordPress came on the scene in 2003, and in 2004, Merriam-Webster named “blog” as the top word of the year, saying it was the most often looked-up word on its site during the previous twelve months. The ability to identify and join with a particular audience. billion pages per month.

Finance 97
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The History of Content Marketing

BKA Content

The magazine, which helped the tractor company forge deeper connections with its audience, quickly became a hit. Because the American housewife was Jell-O’s target demographic, this appears to be one of the first examples of purposeful audience targeting , which is another groundbreaking chapter in content marketing history.

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The Craft And Business Of Writing Non-Fiction Books With Stephanie Chandler

The Creative Penn

Joanna: Just an introduction to the audience, back in 2007 I read your book, From Entrepreneur to Infopreneur , which helped me decide to start my own author business. I had an agent call and tell me, I like what you're doing but nobody knows who you are, you need to build an audience. So welcome back to the show, Stephanie.

Writing 98
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PB150: How I Make Money Blogging – My Profit Streams Revealed

ProBlogger

On dPS we do two big promotions every year. On dPS we offer sponsorships to advertisers who want to work directly with our audience. I do some affiliate promotions on both. Over on Digital Photography School, we do two really big promotions every year. The year before that, it was a course that we promoted.

Blog 34