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Exploring the Fascinating History of SEO

Content Hacker

The Legend of SEO It starts with an angry, expletive-filled phone call from the manager of the band Jefferson Starship to Bob Heyman , who was then the VP of audience development at a company called Cybernautics. It was the mid-90s, when the internet as we know it was brand-new. Why was Jefferson Starship’s manager angry?

SEO 98
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How to Target Generation Z Through Paid Ads

Neil Patel

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987.

Ads 145
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14 Best Pet Affiliate Programs in 2024

Backlinko

To do this, I broke down the search into categories like brand reputation, commission structure, potential conversion rates , and more. Here’s a more in-depth look at my selection criteria: Brand Reputation I checked out what people were saying in the customer reviews for each program. There’s no shortage of products to promote.

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21 Successful Marketing Campaign Examples That’ll Inspire You

Smart Blogger

In this post, we’ll share 21 successful marketing campaign examples, each one giving you a fresh perspective on how to promote your company. With these ideas, you can inspire the perfect campaign for your business — one that raises brand awareness and attracts new customers — no matter your budget or the size of your marketing team.

Marketing 115
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10+ Proven eBook Ideas With Examples (& How to Pick a Topic)

Smart Blogger

How to Choose an eBook Topic A winning ebook topic is one you love (or at least like and are familiar with) that also excites your audience. However difficult it may be, avoid your audience’s favorite topic if it’s not one you know well and enjoy writing about. Then pick the audience favorite you enjoy and know the most about.

Prose 104
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Confessions of a Retired Black Hat SEO: 7 Crazy Tactics That Yielded Big Gains

Neil Patel

The audience was so loyal that I partnered with them to run a contest. On the flip side, if I created brand new themes from scratch, there would be no guarantee that people would like the design and install it. These days, I still use WordPress themes, but more so for branding. Not too shabby for a site full of cat memes.

SEO 119
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The History of Content Marketing

BKA Content

The magazine, which helped the tractor company forge deeper connections with its audience, quickly became a hit. The Michelin Guides After witnessing the success of The Furrow, Michelin, the French tire brand, published the Michelin Guide. As radio grew in popularity, brands found that they still had a need for content writing.