Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings
Moz
MARCH 31, 2019
Anchor text. It talked about anchor text a lot: “Thus, even though the text of the document itself may not match the search terms, if the document is cited by documents whose titles or backlink anchor text match the search terms, the document will be considered a match.”. Hub and authority pages. Kleinberg explains: ".a
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